2017 in review: The top 5 blogs
Retail Customer Experience's blog sphere expanded quite a bit this year with industry watchers and experts generously sharing their insights, expertise, opinions and assessments.
Here's an end-of-the-year look at the top five blog contributions that resonated most with readers (in no particular order).
Predictions of 2017
It's only appropriate to look back and re-read Bryan Pearson's expectations regarding trends in retail in 2017. He lists seven "under-the-radar" expectations, and his list includes "The Menaissance," as well as small becoming the new big. Check it out and see if you think his predictions hit the bull's eye this year.
No apocalypse here
While several of Retail Customer Experience bloggers took on the claim that a retail apocalypse was in play, it was Laurent Simonin, CEO of Smart Traffik, who hit home with reader interest on the topic. In her blog, she offers up three steps to omnichannel success in driving up her view there needs to be a greater perspective when pundits use the term "apocolypse." As she writes, "the retail evolution is all about the customer. Being tech-savvy, shoppers want their shopping experience to reflect their daily life: a mix of online and offline. It is up to the retailers and brands to build a great customer experience, to satisfy their connected shoppers, and increase their foot traffic and ROI."
Trends hitting home in 2017
John Howard, senior vice president at Applied Predictive Technologies, tackled the big trends in 2017 as consumers increasingly demand personal experience, service and immediacy. He explains why, in order to keep up with shopper expectations, "it's more important than ever for retailers to enhance and integrate the physical and digital. As we move further into 2017, the retail world will see a reversal of some previous trends and the emergence of others." Check it out to see if you think he hit home with his trends assessment for the year.
Beacons, digital signage shine bright light
While beacon technology has not been adopted by merchants as quickly as expected, there are big changes ahead, given there's likely to be a total of 4.5 million active beacons in the U.S. as the new year dawns, writes Mike Sisco, CEO at Embed Digital. In his blog, Sisco notes that's an increase of 900 percent in just three years."Many retailers will soon realize what they — or more importantly, what their customers — have to gain,” he says.
Omnichannel is the new normal
Chris Petersen outlines five key success factors retailers must embrace to drive a rewarding, valuable and satisfying omnichannel strategy for both retailers and their consumers. Not only has technology changed the equation, but there's been a huge change in target customers, he writes, as they “now have the ability to shop any time and everywhere to procure the latest "shiny new tech" online. That's why retailers must focus on how to engage consumers in the experience of using new technology in their lifestyles.
Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends. She loves a great pitch so email here, follow on Twitter and connect on LinkedIn.www