Tips, advice on preparing the brand for unit expansion

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and…

Building the brand culture: It’s all about empowering employees

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for…

Email marketing remains a viable customer experience tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

ICX Symposium: What's guiding your digital media value?

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no…

ICX Symposium: Transforming retail with responsive store

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to a successful interactive customer experience today’s businesses must focus on finding a balance as there is often a big mismatch between a…

ICX Symposium: The customer experience is about technology + emotion

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not…

ICX Symposium: Data analysis drives the interactive customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Data is the foundation for the customer experience effort and there are various tools an enterprise can use to collect, assess and analyze data to enhance the…

ICX Symposium: The future is here (it's just unevenly distributed)

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There is a tidal wave of disruption happening across every industry with the intersection of technology innovation and fast-changing customer expectations, and…

FCES15: The changing course of consumer behavior

by Travis Wagoner — Editor, Networld Media Group

Consumers of all kinds have a nearly endless array of options from which to choose, whether they're purchasing furniture, cars, housewares, or any good or…

Strategic employee scheduling boosts consumer experience, bottom line

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Workforce scheduling tools not only forge a better employee-employer connection but can enhance the customer experience, save money and let a retailer tap the…

FCES15: The evolution of restaurant technology

by Travis Wagoner — Editor, Networld Media Group

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no…

FCES15: How beverages factor into the restaurant customer connection

by Travis Wagoner — Editor, Networld Media Group

Beverages are an important aspect of the consumer dining experience. Being on trend is key to success, say experts.

FCES15: Why design is key to customer engagement

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

ICX Symposium: Buying into retail's emotional economy

The ICX Symposium in Atlanta later this month will feature a session featuring two executives from MaxMedia addressing retail's emotional economy. ICX…

GameStop shuttering doors on Thanksgiving

GameStop joins Staples in closing down for the November holiday.

Should we make the holiday shopping season a 365-day effort, or not?

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There's more than one trend hitting this holiday season and the impact may just change everyone's retail experience. But will it be for the good or for the bad?

The elements that matter most in the retail customer shopping experience

There are four key shopping customer experience elements, out of 27 tested, that rose to the top in a recent study.. Can you guess which took top ranking?

How Homebase's content strategy is driving stronger customer engagement

Taking a 'scorched earth' strategy is expensive, time consuming and challenging for retailers aiming to boost customer engagement and ecommerce. There are…

The mobile shift is now for companies, software developers

by Will Hernandez — Editor, NetWorld Media Group

We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company…