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Customer Experience Blogs

Now accepting entries for 2021 ICXA Elevate Awards

by David Drain

The ICX Association Elevate Awards honor projects and companies for their innovative use of technology to enhance the customer experience. Any CX technology…

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Getting more out of in-store

by Florent Hediard — Marketing D, navori

Florent Hédiard, global marketing director at Navori Labs, explains why marketing analytics technology for brick and mortar sites is the key to building and…

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5 key principles for a successful e-commerce user experience

by James Brooke

James Brooke, Amplience founder and CEO, offers five fundamental principles retailers should understand in order to differentiate in e-commerce and benefit…

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How improving retail in-store operations, associate efficiency impact customer experience

by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands

John Kavulich, VP, IoT solution sales, Acuity Brands Lighting Inc., explains how improving operational task efficiency is key to customer experience. When…

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3 ways internet retailers can win back customer satisfaction

by David VanAmburg

David VanAmburg is the managing director of the American Customer Satisfaction Index, explains that during the ongoing COVID-19 pandemic internet retailers…

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10 things retailers should consider in choosing a BOPIS approach

by Ned Hill

Ned Hill, founder and CEO of Position Imaging, explains how an effective BOPIS fulfillment solution can improve store experiences with safe, secure, and fast…

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How retailers are using video data to make stores safer, more profitable during pandemic

by Stephanie Weagle

Stephanie Weagle, BriefCam CMO, shares insight on the power of video surveillance today and after the COVID-19 pandemic is no longer a worry.

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The state of customer centricity after a year of monumental change: Predictions for 2021 and beyond

by Greg Heist — Chief Innovation Officer, Gongos, Inc.

Greg Heist, chief innovation officer at Gongos, Inc., share his insight on why, in the quest to achieve customer centricity in 2021 and beyond, retailers must…

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Retail technology: The path forward

by Andre Hordagoda

Andre Hordagoda, co founder of Go Instore, shares insight that retailers, having survived nearly a full pandemic year, now face a new dilemma — innovate, or…

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3 retail trends that will set the stage in 2021

by Ignatius K.C. Lau

Ignatius K.C. Lau, vice chairman and CEO at SML Group, offers up the top three trends retailers should be aware of and why they need to remain agile and…

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5 seasonal hiring tips for 2021 based on 2020 lessons

by Jane Sloan

Jane Sloan, manager, customer success at CareerBuilder, explains why when it comes to seasonal hiring strategies retailers should plan for resilience. The…

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Delivering on promotions: Why resilience is key to surviving growing online demand

Joe Farrell, managing director, EU Operations, at PFS, shares insight on why and how retailers should be capitalizing on the opportunities ahead and how…

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Key 2020 holiday shopping takeaways: It’s imperative to adapt as customer expectations evolve

by Tara Bartley — Industry Marketing, Akamai

Tara Bartley, senior manager, industry marketing, and Ashitha Bhanu, industry marketing, Akamai, share Akamai data relating to the most recent holiday shopping…

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How automation can help retailers digitally transform in the new year

Venu Kannan, global vice president, Domain and Applications Practice, UiPath, maps out reasons why retailers should be seriously considering automation to meet…

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How EV plug-ins will change the c-store experience

by Dawn Desai

Dawn Desai, SVP and general manager, marketing cloud solutions at PDI, shares insight on how a technology adoption will give convenience stores an opportunity…

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Why great retail customer experience needs great IT

by Roy Castleman

Roy Castleman, founder and managing director of EC-MSP Ltd., a London-based IT support organization, shares insight on the role of information technology in…

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2 must-haves for building a robust customer experience in 2021

by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands

John Kavulich, VP, IoT Solution Sales, Acuity Brands Lighting, Inc., shares why the new year is when retailers should reflect on the 2020 learnings and that…

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3 ways retailers must pivot in 2021

by Anthony Ng Monica

Anthony Ng Monica, CEO of Swogo, says the good news for retailers heading into the new year is that there are strategies to help the accelerated digital…

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The direct impact in-location experiences have on a brand's objectives

by Bobby Marhamat — CEO, Raydiant

Bobby Marhamat, CEO of Raydiant, explains why retailers should invest substantially in improving the in-location customer experience, particularly during…

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It's prime time for retailers to grow an Amazon-level loyalty program

by Tom Caporaso — CEO, Clarus Commerce

Clarus Commerce CEO Tom Caporaso believes it's time for retailers to take advantage of the new membership economy.

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