Customer Experience Blogs
How interactive retail kiosks enhance holiday shopping experience
Melissa Harward, marketing coordinator at Meridian, examines how interactive kiosk innovations are making holiday shopping experiences more engaging, rewarding…
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The future of retail is as simple as I.D.E.C.
Rich Smith, CMO, Chief Outsiders, explains how and why technologies such as virtual reality, 3D printing, nanotechnology, and ever-expanding communications…
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Baby it's cold inside: why brands should take a discerning approach to holiday music
Danny Turner, global senior vice president, creative programming at Mood Media shares that there's no better time than the holiday season to elevate the…
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Drive revenue through tailor-made experiences with advanced technology
Jess Vadino, global digital strategy and experience leader at SoftServe, believes retailers are not reaping the benefits of a targeted personalization…
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Examining the state of voice shopping
Matt Lang, strategy director, and Will Hall, chief creative officer, of Rain, examine all that's been happening with voice retail technologies this year.
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When will retail fight back?
Tien Tzuo, Zuora cofounder and CEO, believes that while the retail industry has seen the biggest disruption of all [aka Amazon], it hasn't done much to…
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How digital marketers can drive CX in the mobile-first era
Maria Marinina, digital marketing manager, Iflexion, explains why moving on to mobile-centric CX is a priority and the next logical step.
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How retailers can improve customer service
RJ Horsley, president, SpotOn Transact, offers insight on why customer service can't be limited to simply having well-trained, friendly staff anymore. Rather…
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Optimizing human flow: Rethinking retail with data and experiential marketing
Anthony Coppers, founder and head of innovation at Gradient, shares insight on why when retailers bridge the connection between offline and online, in an…
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What undergarments reveal about the human psyche and what it means for retail
Linda Jeo Zerba, founder of Big Squirrel, believes the undergarments product category can tell a lot about the new reality under which brands are operating.
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A mobile advertising holiday roadmap for retailers
Kate Burn, global marketing manager at Shuttlerock, explains how brand success depends,in part, on visually dynamic and engaging ad creative, especially video…
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AI: Putting the shopper experience on tech steroids
Christopher Tyghe, vice president of strategic development, Ingenico Group, Canada writes that while there are many benefits to investing in AI, one of the…
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The point-of-sale transformation continues
While there are many examples of POS advancement, a few specific innovations seem to be generating the most excitement in the marketplace.
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Why your customer experience must mirror your retail culture
Joe Schultz, vice president of sales, Harbor Retail, discusses why company culture has a greater impact on a brand's customer experience than one may think and…
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Understanding the terms of engagement for in-store technology
Paul Chapuis, founder and CEO of OnQ and Converge Retail, says all too often, in-store retail technology is treated as a check-box item. But simply dropping a…
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How AI-driven discounting leads to more effective customer engagement
Jonathan Treiber, co-founder and CEO of RevTax, says it's time artificial intelligence made its impact in retail, just as it has with the travel, auto and…
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5 strategies for combating pressure at the shelf
Missy Pydo, vice president of client development, Inmar, shares insight on why retailers, aiming to boost success of a brand at shelf, should walk before they…
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Tips for integrating AI, analytics and automation into the customer experience
Lauren Kindzierski, VP of marketing at HGS, shares that forward-thinking companies are using a combination of bots and brains to deliver next-generation…
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5 mistakes to avoid in a gift card e-commerce program
Alex Barseghian, group VP, sales and marketing retail, Blackhawk Network, offers up the top five missteps retailers should avoid when crafting the gift card…
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4 essential technologies for customer service in retail
Julien Rio, marketing director at RingCentral Engage Digital, shares why having just one customer support channel is a fail. He writes it is essential for…
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