Customer Experience Blogs
Six trends that will cause brick-and-mortar retailers to lose sleep in 2012
by Bob Phibbs — CEO, The Retail Doctor
It's customary to look ahead at the retail trends that will shape 2012 and the buzz, profits and challenges to profitable retailing. Here then are the good…
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Epic Retail Fails of 2011 [Infographic]
by James Bickers — Editor, Networld Alliance
Its been a rough couple of years for retail, but its been especially bad for some. Here are seven particularly startling retail fails from the past year.
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The best way to feel a brand is to hear it
by Mark Murray — Director, The Store Channel
As we're all shopping (or perhaps "auditing") stores filled with the sounds of the season, it's a good time to talk sound. Believe me when I tell you - sound…
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RIM's only road back: Building an iPhone killer
by Aaron Shapiro — CEO, HUGE
Once upon a time, Research in Motion was the world's leading smartphone company. Armies of executives were loyal to their "crackberries." It had a stock price…
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What customers really remember from the holidays
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Long after the holiday and the online deals and big box sales, it's the shopping experiences that most customers remember.
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Is your marketing magnetic?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
An interesting fact about magnets is that they can either attract or repel other magnets depending upon their polarity. Marketing also has the ability to…
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Are you overlooking what your customers are looking over?
Most retailers spend a great deal of time making their stores visually appealing. Whether your merchandising style projects an opulent, prestigious image, or a…
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Bathrooms: More than meets the eye
by Kimberly Nasief — President, Measure Consumer Perspectives
I recently saw an article online — "How the Restroom Symbolizes Your Whole Operation" — about sustainability and hygiene in the workplace, but it started me…
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Do you believe customers are an asset, or a cost center?
by Jeanne Bliss — Founder, CustomerBliss
With only one retail location, Zane's Cycles of Connecticut is one of the three largest bike shops in the United States. They sell $15 million each year in…
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Best Buys are after five in Fox Point
by Lisa Biank Fasig — Director, JZMcBride and Associates
Disenchanted employees of Target, Best Buy and other retailers who are facing the prospect of working Thanksgiving evening — and we mean all evening — should…
read nowMaximizing sales during the Christmas rush
'Twas the day before Christmas and all through the store,Not a salesperson was available, so I walked out the door.
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How Google Street View might open the e-com door for small retail
by Doug Stephens — President, Retail Prophet Consulting
If you use Google maps, then you're probably familiar with Street View. As the name suggests, Street View allows users to literally fly down to street level…
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Speed up sales by using QR codes
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were…
read nowUnintentional branding
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When we think of branding we tend to think of very large companies with hundreds of millions of dollars to spend on branding.
read nowWhat every company should take from Barnes & Noble: a page from their corporate playbook
by Aaron Shapiro — CEO, HUGE
Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash…
read nowThe five things to know about "Retail Five Things to Know" blog posts
by Mark Murray — Director, The Store Channel
As I am a novice at this "blog thing," I went on a quick web safari to see how my maiden voyage with RCE measured up. On the journey, I discovered the rhythm…
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In the blink of an eye ...
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online…
read nowFive ways to make your store sensational
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Like it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That's because statistics…
read nowMy "Generous Brand" travelogue: Anaheim, London, Starbucks
by Mark Murray — Director, The Store Channel
As we watch the political football of healthcare being thrown at any potential voting block, the California based CareMore has marched through the goal line of…
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RECOMMERCE doesn't dilute sales, it increases customer understanding
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Trendwatching.com recently released its September Trend Briefing entitled Retail Renaissance. In it, they describe RECOMMERCE as a new retail standard. By…
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