Consumer Behavior

Consumer confidence dips a bit in May

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June 17, 2026

Summarize with

Seventy four million consumers are expecting finances to be worse than current finances in the next year and the May Consumer Confidence score reflected a small decline in May.

The data comes from the Numerator Consumer Sentiment Tracker, which provides a monthly view of consumer confidence, spending and saving considerations and future financial outlook, according to a press release on the data.

Additional data points include.

47% of consumers say their household's financial situation is currently good or very good.
39% of consumers are very or somewhat comfortable spending money on discretionary purchases right now.
Consumers with spare cash say they're putting it in savings (34%), paying down debts (31%) and/or using it for vacationing or traveling (27%).
To save money, consumers are shopping for items on sale (39%), using coupons / discount codes (38%) and cooking at home (38%).
33% of consumers (91 million U.S. adults) say they are spending less overall.

Consumer Behavior