Customer Experience Blogs
The holiday retail frenzy begins, but what about long-term loyalty?
by Sharon Goldman — Senior Director, COLLOQUY
Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put up before…
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Express Scripts' Prescription...
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
...for using technology to irritate it’s customers.
read nowSWOT Pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Is SWOT analysis helpful in setting prices?
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Just in Time for Xmas: Mobile Marketing Tips
by Lisa Biank Fasig — Director, JZMcBride and Associates
Looks like a good number of shoppers will be phoning it in this holiday season.
read nowMore evidence of rewards just for stopping by
by Sharon Goldman — Senior Director, COLLOQUY
“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…
read nowTarget Marketing Hits Home With CoupSmart
by Lisa Biank Fasig — Director, JZMcBride and Associates
Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our…
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Rumors of the Death of Aspirational Shopping Are Greatly Exaggerated
by Bob Phibbs — CEO, The Retail Doctor
The goal of aspirational brands is to allow us to feel better about ourselves. That’s what we have always done. And always will do.
read nowPricing for Social Entrepreneurs
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In order to do good...
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Why Apple Will Dominate Location Based Marketing
by Doug Stephens — President, Retail Prophet Consulting
Location based services are quickly becoming the marketers most powerful tool to reach consumers in a contextual and relevant way. But could an unlikely…
read nowLanguage That Sells
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When creating your marketing materials...
read nowDiscounting in Off Season?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Good strategy?
read nowYes Virginia, Retail Holiday Sales Will Suck... Again!
by Bob Phibbs — CEO, The Retail Doctor
Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence…
read nowAugmented Reality: The Impeding Battle for Digital Real Estate
by Doug Stephens — President, Retail Prophet Consulting
By Doug Stephens
read nowCustomer/Value Alignment
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
How do your organization’s values...
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Here, take the keys a story of above-and-beyond customer service
by James Bickers — Editor, Networld Alliance
If you attended the Retail Customer Experience Executive Summit this summer, you got to spend some time with our vice president of events, Bobby Renaud. (If…
read nowGroupon, The Nuclear Bomb That Kills Retail?
by Bob Phibbs — CEO, The Retail Doctor
Think of the last time you received flowers. Do you remember who gave them to you or the florist? Exactly, the person who gave them to you. The person that…
read nowZoning in for Best Buyers
by Lisa Biank Fasig — Director, JZMcBride and Associates
Looks like last year’s fine-tuning of Best Buy’s Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members.
read nowIs the King a Pauper?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
What is it about Burger King...
read nowWho Needs Retail Anyway?
by Doug Stephens — President, Retail Prophet Consulting
Social media and networks have diminished our need for middle-men. From publishing to advertising, brands and consumers have unprecedented access to one…
read nowShoe-shopping with Friends in 10 Steps or Less
by Lisa Biank Fasig — Director, JZMcBride and Associates
Think of it as a virtual shopping trip where all your friends can offer their opinions and advice, even though they are not there.
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