The new 4 Ps of customer engagement

by Scott Opiela — Chief Marketing Officer, Acoustic

To succeed in this new era of customer engagement, marketers must evolve from campaign-centric strategies to journey-centric execution.

How data orchestration conducts harmonic customer experiences

by Robin Grochol — VP of Product Management - Data, Identity & Security, Twilio

In the competitive landscape of today’s customers, particularly with more digital natives like millennials and Gen Z, organizations that don't embrace…

Why retailers should treat checkout as strategic experience, not just a transaction

by Pavel Tsarykau — CEO, Expert Soft

Checkout may seem like just a confirmation page, but it’s still part of the customer journey. If that step is unstable or slightly misaligned with…

Return on relationship: Why your return policy might be your strongest loyalty tool

by Marie DeLeo — Director, Strategic Consulting, Kobie

In today's retail environment, returns shouldn't be viewed merely as a cost of doing business. When strategically designed and leveraged, they become powerful…

Why slow websites kill sales and what retailers can do about it

by Gerardo Dada — Field Chief Technology Officer (CTO), Catchpoint Systems, Inc.

The simple truth is slow websites kill sales. Upgrading the monitoring strategy goes beyond preventing outages or measuring page load times. It's about also…

How tariffs could lead to better customer experiences

by John Mazur — CEO, Chatmeter

Higher prices due to tariffs are likely, but brands that take this period of economic uncertainty to double down on their customer experience will come out…

Shaping retail experiences that resonate with today’s consumers

by Cindi Kato , Michael Trenary

Resonant retail experiences aren’t just about selling products, they’re about cultivating emotional connections, inspiring loyalty, and creating spaces where…

Leverage insights to personalize customer experiences, drive deeper emotional connections

by Emily Clark — Head of Retail, Further

Successful retailers are set apart by their ability to balance innovation with connection, and technology with authenticity. And when they get that emotional…

The future of shopping in retail: What to expect in the next 10 years

by James Robins — Chief Marketing Officer, Yodeck

Shopping journeys are becoming increasingly fragmented. Today’s consumers are influenced by multiple and often simultaneous touchpoints. To stay competitive…

The Connected Customer: Creating Rich Shopping Experiences Online and In-Store

Learn how you can elevate customer engagement by blending physical and digital channels into seamless, memorable shopping experiences with strategies like…

The strategic embrace: Blending automation and AI power with the human touch to drive customer relationships

by Jeanne Duca — Chief Marketing Officer, BCN

Retailers face a tricky balancing act: using technology to make life easier for customers while keeping the human connection that builds loyalty and trust.

From data to dollars: Why email marketing is key to scalable business growth

by Austin Wright — Head of Strategy & Analytics, SVP, Tandem Theory

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

Prevention and the cure: How AI is helping combat ID fraud for retailers

by Jimmy Roussel — CEO, IDScan.net

AI has made fraud more complex and more difficult to detect, but it also offers the clearest path to resilience. As fake IDs and synthetic identities become…

Trump’s tariffs and the battle for brands to maintain customer loyalty

by Kenn Kennedy — Head of North America, Antavo

Brands that can adapt their loyalty strategies to meet these new challenges will not only survive but have the opportunity to build even stronger, more…

How digital signage plays in improving the customer experience in convenience stores

by Tom Bingham — Senior Director, LG Electronics USA

As c-stores increasingly embrace digital signage, commercial display providers in this sector continually innovate, offering advanced software solutions for…

How data analytics can drive retail customer engagement

by Raman Awal — SVP & Global Practice Head, Mastek

Customer engagement research reveals some telling facts — organizations focused on customer engagement saw cross-sell revenue surge by 22% and upsell revenue…

3 ways retailers can restore soft skills, boost profits in 2025

by Pamela Eyring — President, The Protocol School of Washington

Focusing on controllable factors like empathetic interactions, consistently training staff and remaining agile can make a difference and let retailers maximize…

True unified commerce starts before checkout

by Simon Molnar — Founder & CEO, Flagship.ai

It’s important to think about unified commerce as a journey, not a goal line to cross. It begins long before a product hits a shopping cart — in a store or…

Retailers and consumers are out of sync. Why? In a word, it’s words

by Purva Gupta — Co-Founder & CEO, Lily AI

Retailers and brands that embrace AI can significantly impact performance across ads, search results, and customer experiences, making online shopping the…

Why dynamic content powered by 1st party data will define retail success in 2025

by Mitchell Weisman — Founder & CEO, Innervate

Retailers who unlock the full potential of first-party data and dynamic content will build stronger customer relationships and drive serious revenue growth.