A shopper marketing conundrum: Providing a personalized mobile experience at scale

Matt McGinty, chief revenue officer, Fiksu DSP, provides insight on why targeting shoppers via mobile, based on their shopping habits, can improve the…

5 steps to turn retail sales associates into selling machines

Rieva Lesonsky, CEO of GrowBiz Media, offers up insight on why retailers need to treat salespeople with respect, arm them with the right training and tools and…

Kagan: Poor checkout experience hurts retail brand

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan offers up his view on retail winners and losers and what the changing customer expectations are starting to demand from retail stores.

A retailer's guide to driving modern customer experiences

Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience…

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial…

Why subscriptions are literally sucking the life out of stores

by Chris Petersen — Owner, IMS

Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks…

5 ways to provide the support your subscribers want

Georg Richter, founder and CEO of OceanX, explains why direct-to-consumer subscription businesses must focus efforts and investments on improving customer…

Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also…

Leverage these retail IoT options to drive growth

Sara Sugar, a contributor to ShopKeep, explains why Internet of Things technology is something every retailer should be considering. While solutions vary…

A retail survival guide for the age of online shopping

Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from…

Merchants should highlight mobile self-service usefulness to consumers

by Will Hernandez — Editor, NetWorld Media Group

Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?

Breaking down silos: 3 strategies for winning the digital customer experience race

Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the…

Does Walmart really have a shot against the Amazon juggernaut?

by Chris Petersen — Owner, IMS

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation…

Why it's time for retailers to serve customers some 'vacation cereal'

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by…

Picturing a more dynamic approach to digital back-to-school sales

Imgix CEO Chris Zacharias explains why retailers need to carefully consider the use and editing of images to improve the user experience and why beleaguered…

Why protecting data is key in retail customer experience

Tim Critchley, Semafone CEO, explains why retailers, to protect customers' most sensitive data and their brand reputation, must step up data security efforts…

Change management includes your people, too

Andy Huynh, CTO at BTM Global, explains why change management must not only be a core part of a technology implementation plan and is much more than just…

Reimagining the power of your brand

Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to…

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy…

How Amazon's acquisition of Whole Foods will disrupt the retail landscape

Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made…