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Customer Experience Blogs

Price addiction: Why retailers are hooked on discounting

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It never ceases to amaze me how addicted people get to low prices. You probably think I'm talking about buyers, don't you? Well I'm not.

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If you don't have a destination, you'll never get there

by Harvey Mackay — Author, Mackay Mitchell

Setting goals is simply the long-term version of keeping track of your time. Actually, a three-step process is involved:

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To beat showrooming, change the showroom

by Chris Petersen — Owner, IMS

Almost every other retail headline is about the growing tide of online sales and the rise of mobile shopping. CEA just forecasted that more shoppers will shop…

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Lessons learned from the Transit of Venus

by James Tenser — Principal, VSN Strategies

Recently I attended an event that will never be repeated in your or my lifetime. It was a viewing of the transit of the planet Venus across the face of the…

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To send or not to send that email? Here is the answer.

by Bryan Pearson — President, LoyaltyOne

When it comes to consumer tolerance, there is a very fine line between email acceptance and inbox madness. At what point do your digital communications cross…

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Accelerating your company or store's performance

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

accelerate - to cause faster or greater activity, development, progress, advancement, etc., in: to accelerate economic growth.

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Buyers behave irrationally

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Ruti Levy, in her Haaretz.com article "Building blocks of high prices," cited the fact that Israelis are paying 3 to 3.5 times what they would online for…

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Brazil: Retail lessons from the land of beef

by Chris Petersen — Owner, IMS

While in much of the world economies and retail are still in recovery mode, Brazil is a bull of an economy. Brazil is bold, brazen and the land of where "beef…

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You had me at hello, but: What neuromarketing and Big Data miss

I'm a geek. I love big data and ferreting out patterns. Nothing fascinates me more than the burgeoning field of neuromarketing.

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Can pricing build trust?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

As business owners, we instinctively know that trust is essential to our success. The day we lose our customers trust is the day we lose their business. Game…

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Putting for survival

by Harvey Mackay — Author, Mackay Mitchell

Like a million other people, Major James Nesmeth dreamed of improving his golf game from his usual score in the 90s. Circumstances forced him to quit the game…

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The spectacular marketing fail of JC Penney

by Bob Phibbs — CEO, The Retail Doctor

Ron Johnson, Penney's CEO, said last week that "coupons were a drug."

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When will I see the results of my customer experience program?

by Colin Shaw — Founder & CEO, Beyond Philosophy

When we start working with a client to improve their customer experience I am often asked, "How long will it be before we see a result?" On the face of it…

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Can you steal an experience?

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

"Stealing an Experience" is completely different at the consumer and professional levels. At the consumer level, it might mean watching two movies on one…

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Why customers seem scarce - part 3

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In the previous two segments (1, 2) we learned how industry overcapacity, a dying industry and a perception that our competitors' offerings are superior cause…

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When choosing means losing time

by Lisa Biank Fasig — Director, JZMcBride and Associates

On a recent trip to a popular local pottery shop – the kind of place where everything is made on the premises by hand – I was faced with an unexpected dilemma…

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You can trust the experts to be wrong

by Harvey Mackay — Author, Mackay Mitchell

There are two types of experts, and it's very important to distinguish between them: There is the expert who can make something happen, and there is the expert…

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Another nail in the coffin of big box stores?

by Chris Petersen — Owner, IMS

You don't need to look very far to see another article on the growth of online retailing. The phenomenon of online shopping is truly worldwide. While Amazon…

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Why customers seem scarce - part 2

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Last week we discussed how to grow your revenues, profits and customer bases when facing the challenges of industry overcapacity or a dying industry. Both…

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Anything they can do, you can do better

by Aaron Shapiro — CEO, HUGE

Take a look at the first-class section on any airplane today; it's full of corporate leaders lugging around Walter Isaacson's Steve Jobs biography, searching…

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