Retail Customer Experience talks with Christopher Hall, ICX Association director, on customer experience trends, association goals and what's on the agenda for the upcoming ICX Summit.
Beacon technology has not been adopted by merchants as quickly as expected, yet changes to devices and strategy will spur 4.5 million active beacons in the U.S. by 2018.
Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.
A successfully digitally transformed organization delivers superior digital experience around products and services. That, in turn, creates value and stickiness, transforms technology and operations, and utilizes internal digital and information assets as platforms.
Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.
When it comes to technology one steadfast trend is the arrival of new buzzwords and phrases and this year it seems the term ‘phygital’ is the big word when it comes to retail customer experience.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.
Fashion retailers Stitch Fix, Rebecca Minkoff and Revolve, have one goal in common: flipping the traditional apparel industry into a new era. While they are all focused on providing a unique, customer-centric shopping experience, each is taking its own path to attain the goal.
Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.
Diamond Wireless is launching a marketing initiative that involves deploying digital signage solutions in its retail stores to strengthen customer experience.
In many offices, micro markets are starting to pop up. They are essentially 'convenience stores at the office', that provide freshly prepared lunches, healthy snacks and drinks that employees can purchase. They are beginning to challenge traditional vending machines.
2016 is going to herald many changes to the marketing paradigm. Let's look at how interactive technology can help retailers utilize these trends.
November is a prelude to winter, the holiday season and the final month of the year. This month, our top articles also examined key market trends that may revolutionize the kiosk industry.
If you deploy digital signage solution without some planning, you could end up with ignored screens and wasted time. With just a little extra effort, though, your solution can launch out of the gate ready to impress.
Small and medium-sized retailers struggle to compete with corporate giants but digital signage can give a helping hand by providing a platform to grab the attention of new customers, drive customer traffic and boost sales.
Digital signage end-users know that the implementation process can be arduous; it's time to understand why that is and what they can do about it.
Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no longer as much about price and product as it is about three other specific terms: place, process and people.
Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.
Is McDonald's the catalyst for disruption in the fast food and retail industries alike? According to this digital signage blogger, the latest disruption in retail is here, and innovative companies such as McDonald's are paving the way.