Marketing in motion

March 18, 2008

Gesture-based digital signage draws customers into stores.

GlobalShop: Day 1 news roundup

by James Bickers — Editor, Networld Alliance

March 17, 2008

CHICAGO — Today was opening day for GlobalShop 2008, the 16th installment of the trade show devoted to store design, visual merchandising and in-store…

Convergence of digital signage, kiosks requires common strategy

March 2, 2008

The growing popularity of digital signage and the strong footprint already established by kiosks makes it impossible for businesses to ignore the two coming…

C-store signage network focuses on scalability, measurement

February 25, 2008

A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need…

Coverage of the Retail Business Show

Exhibitors say tech can make or break the customer experience.

Borders concept store includes digital services

February 13, 2008

USA Today: Borders' new concept store, located in its home town of Ann Arbor, Mich., features a digital center where customers can download music or books…

New Nokia store designed for interactive retailing

February 12, 2008

Design Week: A new Nokia concept store is built around an interactive customer experience, with functioning handsets for customers to play with and a…

Software-as-a-service for in-store digital signage

February 11, 2008

The distribution model is one of the most important aspects to investigate when selecting digital signage software.

Audience metrics a focus of Screen Expo Europe Day One

February 4, 2008

LONDON — The interest in Screen Expo Europe this morning was obvious just by looking at the entrance way to the National Hall at Olymipia in London. Show…

Put signs in their place

January 23, 2008

Retail signage mistakes sever the customer connection.

Interactivity 'the future of customer service'

January 22, 2008

Nikki Baird with Retail Systems Research identified three areas of investment that retailers have eyes on for the coming year: cross-channel care, mobility and…

Aligning the signs

by James Bickers — Editor, Networld Alliance

January 22, 2008

Digital signage is a powerful tool for in-store marketing, if it's designed to work with your other marketing efforts.

NRF 08: emphasis on 'green'

by James Bickers — Editor, Networld Alliance

Retail's Big Show saw a major emphasis on the environment.

Determining digital media metrics

January 20, 2008

MediaPost: Retail marketing companies are caught in the middle of measurement madness for ad networks, many of whom have paid private consultants and big…

Ben Stein speaks at NRF

by James Bickers — Editor, Networld Alliance

Actor/economist gives state-of-the-economy address to retailers.

Cisco unveils new tools for retail at NRF

January 14, 2008

NEW YORK — Cisco announced a series of new technology solutions and multivendor architectures that will help retailers improve security and reduce complexity…

KAON hardware gives insight to pre-purchase behavior

January 14, 2008

NEW YORK — Kaon Interactive Inc., creators of 3-D interactive sales and marketing solutions, has announced the analytical capabilities of the Kaon v-OSK, a…

ARTS releases SOA blueprint for retail

January 13, 2008

NEW YORK — The Association for Retail Technology Standards, the standards division of the National Retail Federation, announced the release of the SOA…

Is in-store TV an ad overload?

January 10, 2008

Promo Magazine: Networks like BordersTV and eckoTV have been cropping up in retail as marketers experiment with in-store video networks. About 630,000 TV…

Marketers experimenting with digital signage

January 9, 2008

Promo: Borders is not the only retailer discovering what behemoths like Wal-Mart already know: In-store TV is a smart way to talk to customers. The networks…