When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site.
The goal is two-fold: accomplish the task at hand, and make the customer feel good about how it was accomplished.
Kiosk Marketplace editor Cherryh Butler discusses a new kiosk model at Customer Engagement Technology World.
Ron Bowers from Frank Mayer & Associates demonstrated modifications to the SlideBuy, a movable digital sign, at Customer Engagement Technology World.
From digital signage to self-service to mobile and more, CETW aims to cover the spectrum.
An expert from tech titan HP offers his "5 Things" for interactive retail digital signage.
You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive greater engagement with your audience. Be RelevantThis one is, by far, the most crucial factor.
Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every week.
From Web to smart phone to the POS, maintaining a dynamic digital presence is the future of brand advertising.
Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?
Executives school Summit attendees on how to best incorporate technology.
A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.
Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.
This is just a taste of some of the digital signage-centric news coming out of this year's InfoComm A/V trade show.
Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.
Pick your own poison with a mix-and-match approach to kiosk and digital signage software.
HP's technology can be used in a variety of settings, including retail, hospitality and healthcare.
RMG's CEO says DOOH is more than screens, but a media ecosystem; also announced deals with Groupon and NFC firm Blue Bite.
The Digital Screenmedia Association has announced the winners of the inaugural DSA Industry Excellence Awards.
VendaCarts make it possible for retailers to sell to the masses.