If you build it, they will come. Really.

If you build it, they will come. Really.

When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site.

Shaping the customer experience with digital signage

Shaping the customer experience with digital signage

The goal is two-fold: accomplish the task at hand, and make the customer feel good about how it was accomplished.

CETW: The four-finger ultra-slim kiosk Touch Revolution

CETW: The four-finger ultra-slim kiosk Touch Revolution

Kiosk Marketplace editor Cherryh Butler discusses a new kiosk model at Customer Engagement Technology World.

CETW: An update to SlideBuy POP digital sign

CETW: An update to SlideBuy POP digital sign

Ron Bowers from Frank Mayer & Associates demonstrated modifications to the SlideBuy, a movable digital sign, at Customer Engagement Technology World.

CETW11: Five shows in one

CETW11: Five shows in one

From digital signage to self-service to mobile and more, CETW aims to cover the spectrum.

5 Things: Five tips to get the most out of interactive digital signage in retail

5 Things: Five tips to get the most out of interactive digital signage in retail

An expert from tech titan HP offers his "5 Things" for interactive retail digital signage.

Five ways to make in-store digital media more engaging

Five ways to make in-store digital media more engaging

You're hanging screens, building apps for mobile devices, and you're leveraging platforms of all kinds in an effort to reach out to both current and potential consumers. Here are five fundamentals to ensure that whatever you use, you'll drive greater engagement with your audience. Be RelevantThis one is, by far, the most crucial factor.

Digital signage: How it affects our everyday lives (infographic)

Digital signage: How it affects our everyday lives (infographic)

Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every week.

Commentary: Five reasons digital is the new path to purchase

Commentary: Five reasons digital is the new path to purchase

From Web to smart phone to the POS, maintaining a dynamic digital presence is the future of brand advertising.

Infomercials and Groupon deals on digital out-of-home?

Infomercials and Groupon deals on digital out-of-home?

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

Technology should create better customer interaction

Technology should create better customer interaction

Executives school Summit attendees on how to best incorporate technology.

What to expect from your digital POP deployment

What to expect from your digital POP deployment

A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.

Digital signage & coupon kiosks aim for redbox-like ubiquity

Digital signage & coupon kiosks aim for redbox-like ubiquity

Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.

InfoComm11: 1 bat, 2 mergers and a digital signage overview

InfoComm11: 1 bat, 2 mergers and a digital signage overview

This is just a taste of some of the digital signage-centric news coming out of this year's InfoComm A/V trade show.

Commentary: Why digital signage & mobility are the future of marketing

Commentary: Why digital signage & mobility are the future of marketing

Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.

Mix-and-match software for digital signage and kiosks

Mix-and-match software for digital signage and kiosks

Pick your own poison with a mix-and-match approach to kiosk and digital signage software.

HP expands retail portfolio with kiosk, POS solutions

HP expands retail portfolio with kiosk, POS solutions

HP's technology can be used in a variety of settings, including retail, hospitality and healthcare.

CETW: RMG announces deals for NFC mobile and Groupon networks

CETW: RMG announces deals for NFC mobile and Groupon networks

RMG's CEO says DOOH is more than screens, but a media ecosystem; also announced deals with Groupon and NFC firm Blue Bite.

DSA Excellence Awards honor best in digital signage, kiosks & mobile

DSA Excellence Awards honor best in digital signage, kiosks & mobile

The Digital Screenmedia Association has announced the winners of the inaugural DSA Industry Excellence Awards.

Mobile kiosks drive retail sales

Mobile kiosks drive retail sales

VendaCarts make it possible for retailers to sell to the masses.

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