There is no limit as to what can be done with in-store media, but finding what works for your business is the challenge.
This year's GlobalShop event in Las Vegas was well-attended, well-staffed and full of great insights.
Bill Gerba, CEO of Wirespring, shared a wealth of real-world experience in an information-packed session at GlobalShop.
Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.
It’s time for retail business design to catch up with technology.
With global spending on technology products and services expected to grow 8.1 percent to more than $1.6 trillion, 2010 is likely to be a major year for retailer adoption of digital media.
The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.
A visit to the first Microsoft store reveals that comparisons to Apple are like apples and oranges.
Target's interactive media team reveals some success factors of the company's Channel Red in-store digital media network.
Report and webinar focused on growth, predicted spend and applications planned for the next two years.
Executives from the fastest-growing video game retailer shared details on their store redesign and emphasis on in-store events.
A $10,000 giveaway and execs from Coca-Cola and Coinstar get top billing at November's co-located tradeshows.
Retailers are using three pivotal tools to engage and stay top-of-mind with consumers.
A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the same.
In a noisy environment, audio programming straddles a fine line between engaging the customer and being obtrusive. Three rules of thumb will ensure that the audience gets the message every time.
How retailers are mixing packaging with interactive technology to connect with consumers.
Data security is on the minds of retailers, and one of the themes of this year's show was "making scary go away."
Unveiled at the E3 show this week, the user recognition and tracking device could have a major impact on how shoppers interact with displays.
Organizers stepped up their promotional efforts in the weeks leading up to the show by offering free full-conference passes and utilizing social media outlets, and it seems to have paid off.
How to make the right networking and connectivity choices when planning retail digital signage.