Building in-store interactive content that works

Building in-store interactive content that works

There is no limit as to what can be done with in-store media, but finding what works for your business is the challenge.

GlobalShop 2010 roundup

GlobalShop 2010 roundup

This year's GlobalShop event in Las Vegas was well-attended, well-staffed and full of great insights.

Seven strategies for effective digital signage content

Seven strategies for effective digital signage content

Bill Gerba, CEO of Wirespring, shared a wealth of real-world experience in an information-packed session at GlobalShop.

GlobalShop: DOOH measurement essential for reaching customers

GlobalShop: DOOH measurement essential for reaching customers

Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.

Is Technology Just Ahead--Or Is Retailing Behind?

Is Technology Just Ahead--Or Is Retailing Behind?

It’s time for retail business design to catch up with technology.

Six trends for in-store media in 2010

Six trends for in-store media in 2010

With global spending on technology products and services expected to grow 8.1 percent to more than $1.6 trillion, 2010 is likely to be a major year for retailer adoption of digital media.

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

Ed Hardy uses YCD video, interactive mobile technologies in Australia, U.K. stores

The lifestyle brand used digital signage as part of an integrated shopper marketing strategy used to boost customer experience.

First look: Inside the Microsoft retail store

First look: Inside the Microsoft retail store

A visit to the first Microsoft store reveals that comparisons to Apple are like apples and oranges.

The Digital Signage Show: Inside Target's digital signage network

The Digital Signage Show: Inside Target's digital signage network

Target's interactive media team reveals some success factors of the company's Channel Red in-store digital media network.

Webinar reveals key future trends for digital signage

Webinar reveals key future trends for digital signage

Report and webinar focused on growth, predicted spend and applications planned for the next two years.

ISME 09: Upstart Play N Trade redesigns its experience, takes aim at GameStop

ISME 09: Upstart Play N Trade redesigns its experience, takes aim at GameStop

Executives from the fastest-growing video game retailer shared details on their store redesign and emphasis on in-store events.

KioskCom, The Digital Signage Show promise new content for NYC editions

KioskCom, The Digital Signage Show promise new content for NYC editions

A $10,000 giveaway and execs from Coca-Cola and Coinstar get top billing at November's co-located tradeshows.

The theater of the brand: Building entertainment experiences at retail

The theater of the brand: Building entertainment experiences at retail

Retailers are using three pivotal tools to engage and stay top-of-mind with consumers.

Making the case for custom point-of-purchase content

Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the same.

Three rules for digital signage audio in the retail environment

Three rules for digital signage audio in the retail environment

In a noisy environment, audio programming straddles a fine line between engaging the customer and being obtrusive. Three rules of thumb will ensure that the audience gets the message every time.

Thinking beyond traditional retail packaging

Thinking beyond traditional retail packaging

How retailers are mixing packaging with interactive technology to connect with consumers.

PCI compliance dominates talk at NACStech

PCI compliance dominates talk at NACStech

Data security is on the minds of retailers, and one of the themes of this year's show was "making scary go away."

Why Microsoft's Project Natal could revolutionize in-store media

Why Microsoft's Project Natal could revolutionize in-store media

Unveiled at the E3 show this week, the user recognition and tracking device could have a major impact on how shoppers interact with displays.

KIOSKCOM: Economy a theme, but not an obstacle

KIOSKCOM: Economy a theme, but not an obstacle

Organizers stepped up their promotional efforts in the weeks leading up to the show by offering free full-conference passes and utilizing social media outlets, and it seems to have paid off.

Solving the player-to-screen puzzle

Solving the player-to-screen puzzle

How to make the right networking and connectivity choices when planning retail digital signage.

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