The theater of the brand: Building entertainment experiences at retail

Retailers are using three pivotal tools to engage and stay top-of-mind with consumers.

Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the…

BP signs contract for gas pump, c-store digital signage

August 18, 2009

Retail Media Company LLC, a digital signage provider based in Los Angeles, announced today that it has signed an agreement with BP making it BP's U.S. provider…

Thinking beyond traditional retail packaging

How retailers are mixing packaging with interactive technology to connect with consumers.

Breaking down Arbitron's Out-of-Home Digital Video Display Study 2009

August 6, 2009

Yesterday, Arbitron released the 2009 version of its Out-of-Home Digital Video Display Study to the industry, with much attention coming from the finding that…

Zytronic bringing interactive retail deployment to Asia

August 5, 2009

U.K.-based Zytronic, a display technology manufacturer, has announced its selection by digital media company Yeahpoint for an interactive project with…

Hardware retailer seeks to boost profits with digital signage

July 30, 2009

Scandinavia's largest hardware store chain, XL-BYG, has announced the launch of a digital signage network in its stores after a three-month trial revealed…

Niemann Foods testing in-store mobile messaging program

July 7, 2009

NORMAL, Ill. — American Digital Signage, a digital out-of-home network and digital signage solutions provider, has announced it was chosen by retail chain and…

Putting empty storefronts to good use

July 1, 2009

BrandWeek: Empty storefronts are a growing retail reality, but Miami-based Carnival Cruise Lines recently transformed the economic downturn into a…

Sharp 108-inch LCD makes impact at the In-Store Show

June 29, 2009

LONDON — Screen Media Support (SMS) has implemented Sharp's 108-inch LCD screen, powered by signagelive, at the In-Store Show, part of marketing Week Live! in…

Study: C-store shoppers respond differently to in-store media

June 18, 2009

Progressive Grocer: The way consumers respond to in-store promotional messages and media is changing, with traditional media not necessarily as effective as it…

Apple receives patent for media distribution kiosk

by James Bickers — Editor, Networld Alliance

Will the wireless-enabled device bring iTunes into retail shops and airports?

Five underutilized features of the modern POS

by James Bickers — Editor, Networld Alliance

Today's point-of-sale systems are sophisticated business tools, but many retailers are still using them as glorified cash registers.

Research: Retail digital signage market to triple by 2013

June 2, 2009

EL SEGUNDO, Calif. — The changing needs of retailers are prompting them to move away from traditional advertising and seek alternative means, including retail…

Why Microsoft's Project Natal could revolutionize in-store media

by James Bickers — Editor, Networld Alliance

Unveiled at the E3 show this week, the user recognition and tracking device could have a major impact on how shoppers interact with displays.

Selenium Interactive announces Universal Product Code digital signage system

May 28, 2009

CALGARY, Alberta — Selenium Interactive announced that it has released its latest enterprise application, the UPC (Universal Product Code) digital signage…

Avery Dennison announces mobile merchandising tool

May 10, 2009

PASADENA — Avery Dennison Corp. and Scanbuy Inc. have joined forces to produce a new mobile-merchandising solution that uses camera phone technology to enhance…

Solving the player-to-screen puzzle

How to make the right networking and connectivity choices when planning retail digital signage.

Rumor: Apple preparing download kiosks

May 6, 2009

Apple Insider: Apple has put some effort into conceptualizing a family of next-generation wireless iTunes kiosks that can be placed just about anywhere…

KIOSKCOM: Mix & Burn, KIOSK release new MP3 service

May 6, 2009

LAS VEGAS — Music on the go is about to get a boost with the announcement of a recent contract between KIOSK Information Systems and Mix & Burn. The…