Hugo Boss uses gesture-based digital signage to launch new perfume

October 21, 2009

Hugo Boss has used gesture-control advertising supplied by Trinanda Media to install motion-responsive, interactive advertising signs in four São Paulo…

Steve Jobs helping overhaul Disney Stores

by James Bickers — Editor, Networld Alliance

October 12, 2009

It looks like some of the visionary thinking that went into the Apple Stores is being brought to the retail wing of the Magic Kingdom: The New York Times…

ISME: Design of the Times 2009 award winners announced

by James Bickers — Editor, Networld Alliance

At this week's In-Store Marketing Expo, a panel of 100 experts picked the year's best retail marketing initiatives in 16 categories.

ISME 09: Upstart Play N Trade redesigns its experience, takes aim at GameStop

by James Bickers — Editor, Networld Alliance

Executives from the fastest-growing video game retailer shared details on their store redesign and emphasis on in-store events.

Pharmacy chain installs in-store music and messaging system

by James Bickers — Editor, Networld Alliance

September 24, 2009

Bartell Drugs, a 57-store pharmacy chain headquartered in Seattle, has added music and messaging capabilities from PlayNetwork in its stores. Bartell is the…

The theater of the brand: Building entertainment experiences at retail

Retailers are using three pivotal tools to engage and stay top-of-mind with consumers.

Making the case for custom point-of-purchase content

A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the…

BP signs contract for gas pump, c-store digital signage

August 18, 2009

Retail Media Company LLC, a digital signage provider based in Los Angeles, announced today that it has signed an agreement with BP making it BP's U.S. provider…

Thinking beyond traditional retail packaging

How retailers are mixing packaging with interactive technology to connect with consumers.

Breaking down Arbitron's Out-of-Home Digital Video Display Study 2009

August 6, 2009

Yesterday, Arbitron released the 2009 version of its Out-of-Home Digital Video Display Study to the industry, with much attention coming from the finding that…

Zytronic bringing interactive retail deployment to Asia

August 5, 2009

U.K.-based Zytronic, a display technology manufacturer, has announced its selection by digital media company Yeahpoint for an interactive project with…

Hardware retailer seeks to boost profits with digital signage

July 30, 2009

Scandinavia's largest hardware store chain, XL-BYG, has announced the launch of a digital signage network in its stores after a three-month trial revealed…

Niemann Foods testing in-store mobile messaging program

July 7, 2009

NORMAL, Ill. — American Digital Signage, a digital out-of-home network and digital signage solutions provider, has announced it was chosen by retail chain and…

Putting empty storefronts to good use

July 1, 2009

BrandWeek: Empty storefronts are a growing retail reality, but Miami-based Carnival Cruise Lines recently transformed the economic downturn into a…

Sharp 108-inch LCD makes impact at the In-Store Show

June 29, 2009

LONDON — Screen Media Support (SMS) has implemented Sharp's 108-inch LCD screen, powered by signagelive, at the In-Store Show, part of marketing Week Live! in…

Study: C-store shoppers respond differently to in-store media

June 18, 2009

Progressive Grocer: The way consumers respond to in-store promotional messages and media is changing, with traditional media not necessarily as effective as it…

Apple receives patent for media distribution kiosk

by James Bickers — Editor, Networld Alliance

Will the wireless-enabled device bring iTunes into retail shops and airports?

Five underutilized features of the modern POS

by James Bickers — Editor, Networld Alliance

Today's point-of-sale systems are sophisticated business tools, but many retailers are still using them as glorified cash registers.

Research: Retail digital signage market to triple by 2013

June 2, 2009

EL SEGUNDO, Calif. — The changing needs of retailers are prompting them to move away from traditional advertising and seek alternative means, including retail…

Why Microsoft's Project Natal could revolutionize in-store media

by James Bickers — Editor, Networld Alliance

Unveiled at the E3 show this week, the user recognition and tracking device could have a major impact on how shoppers interact with displays.