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Marketing News & Media

2015 FFR Total Retail Solutions® catalog with 350+ new products - Now Available

FFR Merchandising is pleased to present the 2015 FFR TOTAL RETAIL SOLUTIONS® Catalog, featuring more than 350 new products.

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U.S. 'switching economy' up 29 percent since 2010

January 22, 2015

Despite heavy investment, only 11 percent of U.S. consumers strongly agree companies are effectively converging digital, mobile, social and traditional…

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Four ways to take advantage of Target Canada's loss

by Bryan Pearson — President, LoyaltyOne

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot…

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Roundy's selects Market6 for vendor collaboration portal

January 21, 2015

The leading Midwest grocer has selected Market6’s retailer/supplier collaboration software platform, Market6 Foundation, to deliver a new vendor collaboration…

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Retailers seek to link the mobile and in-store experience for consumers

by Will Hernandez — Editor, NetWorld Media Group

Consumer technology preferences are forcing merchants to rethink how they meet expectations.

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Retail customer engagement comes into focus at NRF Big Show

by Will Hernandez — Editor, NetWorld Media Group

Panelists discuss the need for merchants to build great experiences in physical enviroments and use mobile to enhance interaction.

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Neiman Marcus debuts digital mirror

Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later…

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RetailNext announces strategic alliance with hyper-local deal platform StepsAway

January 9, 2015

The joint solution will enable retailers and mall operators to better target and measure personalized promotions.

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December shopping activity up from November, but down from last year

January 8, 2015

Although traffic dropped year-over-year as the shift toward online shopping accelerated, it was buoyed by a highly promotional month.

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Mobile device usage linked to email open rate increase

January 8, 2015

In Q3, North America saw a 6.5-percent year-on-year increase in email open rates and a modest decline in clicks, both linked to the increase in mobile device…

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Four common retail rebranding mistakes to avoid

Most major retailers undertake a rebranding initiative once every seven to 10 years, ranging from creating and installing new signage to a comprehensive…

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Sam's Club offering free health screenings, to members and non-members

January 6, 2015

Sam's Club announced that it will host 10 free monthly health screenings in 2015 for members and non-members, covering a wide range of tests to manage and…

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Five things to look for next week at NRF

by James Bickers — Editor, Networld Alliance

The BIG Show is bigger than ever, so where do you begin? Start with our checklist of five things to look for at retail's biggest gathering.

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Can you charge your customers for loyalty?

by Shep Hyken — CAO, Shepard Presentations

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong…

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Study says luxury brands fundamentally misunderstand their audience

December 29, 2014

Luxury brands mistakenly believe their customers are typically female and on average 45-years old with a net worth over $1 million, the study found. However…

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Home Depot chairman to receive NRF Gold Medal Award

December 22, 2014

Additionally, France's Galeries Lafayette will be named International Retailer of the Year with Executive Chairman Philippe Houzé accepting the award on behalf…

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Why most retail loyalty programs are failing

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

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Survey explores how the "pester power" of children drives retail sales

December 19, 2014

Advertising can work to build demand for devices, but despite the large advertising budgets involved, success isn’t guaranteed.

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Second consecutive week sees $5B weekdays of online desktop spending

December 17, 2014

The online desktop spending season-to-date remains up 15 percent, still ahead of forecast.

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Study says more people buying beauty and personal care products online

December 16, 2014

The research found that Beauty and Personal Care, an industry traditionally rooted in the ability to touch, smell, sample and experiment with products in…

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