Electronics, school supplies drive increased back-to-school, college spending

July 18, 2014

Millennials will spend $913 million of their own money on school items this year.

Vibes introduces personalized push messaging for brands

July 17, 2014

Mobile marketing firm Vibes has announced the release of personalized Push Messaging, integrated with Catapult, its mobile relationship management platform for…

Columbia Business School releases study on mobile ad effectiveness

July 16, 2014

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile…

First Data introduces Perka mobile loyalty solution for SMB merchants

July 16, 2014

First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data…

How to use neuroscience to create great customer experiences

When is one piece of candy better than two? And what does that teach us about how customers react to retail?

Slyde app combines loyalty, deals and touchless payments

July 15, 2014

SK Planet Inc., the U.S.-based mobile commerce subsidiary affiliated with wireless giant SK Telecom, has announced its beta launch of a touchless…

Millennials lead growth in spending on green products

July 15, 2014

While green products and services continue to be top-of-mind for Americans, Millennials are emerging as some of the most committed purchasers of sustainable…

Sears Shop Your Way program expands to include other brands

July 10, 2014

Shop Your Way, a free membership program and social shopping community with tens of millions of members, has announced a major expansion of its rewards program…

Woot founder launches new daily deal site Meh

July 9, 2014

In 2004, Matt Rutledge and his colleagues launched the pioneering retail site Woot.com, the first "daily deal" site — only one product was available every day…

Back-to-school shopping: Parents asked to buy 29 percent more than last year

July 9, 2014

Approximately 52 million parents are heading to the stores this back-to-school season and retailers and marketers are trying earlier than ever to earn their…

Amazon merchants get a new loyalty option

July 9, 2014

Software firm Clutch has announced a new loyalty solution for Amazon Webstore merchants. Through the solution, Amazon Webstore merchants can use the Clutch…

Survey says only one-third of retailers using loyalty programs to promote back-to-school spending

July 9, 2014

Back-to-school shopping is the second largest retail event of the year, second only to holiday shopping. However, businesses are failing to use loyalty…

How to communicate price increases to your customers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Your customers need to be gently reminded of the value they are receiving from you.

Overstock.com offering free Club O memberships to first responders

July 2, 2014

Overstock.com, Inc. announced that it now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and…

Swirl, Motorola partner on beacon marketing solution

July 1, 2014

Swirl Networks, Inc., a provider of an enterprise-class beacon marketing platform, announced that it has entered into a strategic relationship with Motorola…

Amazon's Fire Phone: Will it succeed?

by James Bickers — Editor, Networld Alliance

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

Social media 'gender scorecard': Men tweet, women pin, everyone uses Facebook

June 30, 2014

According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter…

L'Oreal app holds a mirror to consumer insights

by Bryan Pearson — President, LoyaltyOne

The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…

Old Navy vending machines dispense free flip flops

June 26, 2014

In the run-up to its annual $1 summer flip-flop sale on June 28, Old Navy has been dispensing free flips from vending machines in locations around New York and…

Consumers are willing to spend more with companies that are socially responsible

June 25, 2014

Global retail analysis shows increased sales for brands with sustainability claims on packaging, or active marketing of corporate social responsibility efforts.