Five steps to a shopper-centric discovery experience

Online retailers need to put the person back in personalization.

Consumers say personalized interactions with brands drive purchase decisions

April 3, 2014

According to new research from Accent Marketing Services, the key to repeat customers is personalized communication from brands after purchases. Accent…

OfferPipe simplifies mobile card-linked offers

April 2, 2014

TranSend, a provider of infrastructure software to the payments industry, has announced the launch of OfferPipe, a new mobile card-linked offers marketing…

Selling into dead markets

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I'm sure you're wondering, "Who in the world would do that?" More people than you might imagine. Here's what triggered this post.

Privacy-friendly location-based marketing: Giving customers the control

Crafting a non-invasive location policy is key to keeping customers from opting out of push messaging or location awareness.

Mobiquity releases SDK for mall-based beacon network

March 28, 2014

Mobiquity Technologies has announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity…

Sears launches Now and Here fast-fashion format, online fashion show

March 27, 2014

Sears has announced today the launch of Now and Here, a fast fashion shop available in Sears stores across the country, on Sears.com and shopyourway.com.

Teen Vogue research explores social media and how Millennials shop

March 26, 2014

In order to understand how social media influences the ways millennials shop, Teen Vogue has identified the role social plays in driving beauty and fashion…

Retailers of the future: Innovative retailers take on the Amazon juggernaut

Going up against Amazon's Goliath can be challenging for the more David-sized specialty retailers.

Merchant Warehouse acquires gift, loyalty provider Opticard

March 26, 2014

Merchant Warehouse, a provider of payment technologies, has announced the acquisition of Opticard, a provider of gift and loyalty programs for organizations…

What not to do when you lose a customer

by Bob Phibbs — CEO, The Retail Doctor

A business owner's worst nightmare is learning they've lost their best customer.

Duane Reade to push out weather-related prompts, coupons to New Yorkers

March 21, 2014

Duane Reade, New York City's largest drugstore chain, part of the Walgreens family of companies, and Poncho, a personalized weather-forecasting service that…

Meijer adds features to its mPerks digital program

March 21, 2014

Meijer has announced added features for its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly…

Retail roundtable: What could Radio Shack have done differently?

Is this once-great retailer going to go the way of Circuit City?

Report says 91 percent of women do online research before making a purchase

March 19, 2014

Marketing firm Interactions has released Retail Perceptions, a survey that reveals insights from consumers on their shopping behaviors as well as their…

Changing prices, changing value?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A newscast recently reported that some companies are changing prices as often as 5,000 times a day. Why are they doing this? How well is it working? More…

Target integrates real-time shopping into tonight's 'Cougar Town'

March 18, 2014

In a move that the New York Times says "could signal a new era for product placement," the March 18 episode of the TBS comedy series "Cougar Town" will be…

Survey says Amazon Prime price increase has hurt the brand

March 18, 2014

Last week, Amazon announced a price hike for its Prime program, which gives members free two-day shipping and access to a burgeoning library of streaming…

Don't forget, every situation has a story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

A few weeks ago, my wife started to search online for a trampoline for our kids. Our girls have been wanting a trampoline for quite some time, and so my wife…

Millennial marketing lessons from Jimmy Fallon

by Jeff Fromm — Executive Vice President, Barkley

How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…