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Marketing News & Media

Big data's impact on retail customer loyalty

Many companies still invest 80 percent of their resources on customer acquisition, only 20 percent on retention.

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American Express cardholders using Twitter to score deals

March 7, 2012

American Express cardholders can now use Twitter to get discounts and other deals from more than a dozen retailers, according to the Associated Press.

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Delta offering free in-flight access to Amazon

March 5, 2012

Delta Air Lines today announced the addition of free access to shop Amazon.com and Amazonwireless.com onboard all Delta and Delta Connection flights with…

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Loyalty Limelight: Bloomingdale's rewards customers without credit

by Bryan Pearson — President, LoyaltyOne

The program: Bloomingdale's Loyallist Program

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GlobalShop 2012 round-up

In case you missed it, here's our coverage of this year's GlobalShop, in one convenient place.

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GM: A premature celebration?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

GM reported a record $7.6 billion profit for 2011. Politicians hailed this is as proof positive that the bailout worked. Is it truly a cause for celebration?

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GlobalShop 2012: 8 ways the smartphone can help your customers love you

Mobile technology is not the brick-and-mortar retailer's enemy.

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VeriFone extends c-store digital media reach with LIFT Retail acquisition

March 1, 2012

VeriFone Systems Inc. today announced the acquisition of LIFT Retail Marketing Technology Inc., the provider of a digital marketing system designed to increase…

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Kokley unveils new iPad apps for retailers

February 29, 2012

Kokley Inc. will introduce its software solutions for in-store iPad programs at GlobalShop 2012 and Digital Signage Expo. These include Kokley Complete as well…

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Speakers, agenda announced for Retail Customer Experience Executive Summit

The third annual event is set to convene at Hotel Sax in Chicago on August 6-8, 2012.

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Kroger's loyalty plan is fuel for thought

by Lisa Biank Fasig — Director, JZMcBride and Associates

The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the…

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Marketing in a post-text world

by Doug Stephens — President, Retail Prophet Consulting

As you read this post, you are digesting a form of content that represents a quickly diminishing proportion of the total web content you consume each day. The…

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Video: Understanding the basics of QR codes

Nick Sears of rVue covers how QR codes work, and offers best practices for deploying them.

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First Data's OfferWise streamlines offer redemption at the point of sale

February 28, 2012

First Data Corp. has announced the availability of its OfferWise solution, a new open platform that the company says simplifies the offer redemption process…

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Eight ways retailers can leverage Pinterest

The new social sharing site is seeing explosive growth, and retailers are taking note.

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Flash sale sites lead to full-price purchases

Research suggests that many new luxury consumers are entering the category via flash sales sites.

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Is Walmart losing customer trust?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In her Entrepreneur.com article "Seven Ways to Avoid Competing on Price," Carol Tice cites a WSL/Strategic Retail study that shows that "86 percent of…

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On Target

by Phaedra Hise — Senior Editor, COLLOQUY

It will be interesting to see if Target's business falls off or increases in the wake of the recent New York Times coverage of their personalized marketing…

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How to use liveblogging to promote retail events

Customers might not be able to attend your in-store event, but they can interact with your brand online.

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Target may not be 'Wu-ing' shoppers with scarcity tactics

Jason Wu for Target merchandise lands on eBay instead of in shoppers' carts.

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