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Marketing News & Media

Black Friday goes bye-bye as retailers revamp holiday sales strategy

November 5, 2020

Black Friday is no longer in play with retailers as the infamous kick-off to holiday shopping just isn't doable or safe or even wanted by consumers this year…

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Adobe: Online US sales will be a record-breaking $189B

November 5, 2020

It is music to U.S. retailers' ears: This holiday shopping season will be a record-breaker in terms of online sales as Adobe projects it will hit $189 billion.

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Is your business ready to serve international customers this holiday season?

Craig Reed, senior vice president, global trade at Avalara, shares insight on how retailers can serve the customer base that is well beyond the domestic border.

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Ocean Outdoor rebrands retail tech subsidiary to Ocean MediaTech

November 2, 2020

Ocean Outdoor, a DOOH media owner, has rebranded its retail technology subsidiary ACM Retail Tech to Ocean MediaTech. This is part of an effort to expand its…

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Visa aims to curtail fraud for merchants, consumers

by Pat Shea — Editor, NetworldMedia

Fraud is a challenge retailers and consumers regularly battle. Mike Lemberger, senior vice president and regional risk officer for Visa, North America…

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How digital gifting led Dover Saddlery to an e-commerce victory

by Dana Springfield — Vice President of Marketing, Dover Saddlery

Dana Springfield, VP of marketing at Dover Saddlery, shares how the retailer's pivot in the arrival of the pandemic led to a robust and winning sales formula…

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Whole Foods debuts one-hour pickup option

October 29, 2020

Whole Foods is delivering a faster pickup option for its customers.

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Uber drives into NYC grocery territory

October 29, 2020

The latest grocery delivery service in New York City has a familiar name: Uber.

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Lowe's expands holiday gift selections

October 27, 2020

Lowe's isn't just selling home improvement products this holiday season. Consumers will find lots of merchandise well beyond hammers, hoses and repair tools.

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Target puts reservations into play for holiday shoppers

October 27, 2020

Target customers anxious about COVID-19 and wanting a safer shopping experience can now make a reservation at the retailer's location.

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Home Depot launches holiday deals well before Black Friday

October 27, 2020

Holiday sales are in full swing, well before Black Friday, at home improvement retailer The Home Depot.

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5 things for marketers to be thankful for this holiday

by Anne-Marie Schaffer — EVP, GM, Merkle Inc.

Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail…

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KFC's fire log available at Walmart this holiday season

October 26, 2020

For those who love the smell of fried chicken coming from a fire pit or fireplace, it's time to hit Walmart.

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Nope, Virginia, no Santa at Macy's this holiday

October 26, 2020

The COVID-19 pandemic is prompting the elimination of a longstanding tradition this holiday season — the opportunity to sit on Santa's lap at Macy's.

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Ocean Outdoor rebrands retail tech subsidiary to Ocean MediaTech

October 20, 2020

Ocean Outdoor, a DOOH media owner, has rebranded its retail technology subsidiary ACM Retail Tech to Ocean MediaTech. This is part of an effort to expand its…

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Earlier holiday shopping will result in more spend, claims research

October 20, 2020

Consumers are shopping for holiday gifts earlier than ever and a Savings.com survey predicts the activity will lead to the biggest and longest holiday sales…

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COVD-19 drives greater customer conversational commerce

October 19, 2020

Given shutdowns and social distancing due to the ongoing coronavirus, consumers are engaging in more ways than ever with retail businesses, beauty salons and…

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Most Americans struggling financially, claims survey

October 19, 2020

As if the coronavirus and shaky economy isn't enough to worry retailers, now they're facing the fact that 70% of Americans are struggling to make ends meet.

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Holiday shopping during a pandemic: Trends and transitions

by Audwin Cash — SVP, Atrius Enterprise Solutions

Audwin Cash, SVP enterprise solutions, Atrius, Acuity Brands, explains why consumers, while emphatically embracing online retail, also want a comprehensive…

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Big consumer behavior shifts in holiday shopping this year

October 16, 2020

Consumers will be taking a more considered approach toward Black Friday and the Christmas holiday spend though 20% of U.S. shoppers plan to spend more given a…

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