JCPenney launches 'Know Before You Go' campaign

December 13, 2007

If you can't beat 'em, integrate 'em: JCPenney recently unveiled a new initiative on its Web site, "Know Before You Go," aimed at bringing the online and…

The planning puzzle

by James Bickers — Editor, Networld Alliance

For technology, intelligent planning makes all the difference.

Snag shoppers with self-service

Self-service is a key part of any smart multi-channel strategy.

Nike opens first NikeID Studio

December 10, 2007

Nike recently opened its first "NikeID Studio" in London, following similar installations in New York City, Paris and Osaka. The concept connects the in-store…

GameStop opens 'tournament center'

December 10, 2007

The Escapist: GameStop has announced the opening of its first combined store and "tournament center" in San Jose, Calif. The location is 4,000 square feet in…

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well in-store media is working.

Brand appeal in the auto showroom

Digital signage is a powerful tool for car dealers.

Optical boutique turns heads — literally

by James Bickers — Editor, Networld Alliance

Eyewear provider uses creative digital signage to catch the customer's eye.

Sportswear brand Gant puts entire lineup under one roof

November 30, 2007

Display & Design Ideas: For the first time in the United States, historic sportswear brand Gant is showcasing its entire lineup of products—to include…