Digital Signage – Key to Retail 4.0 Transformation

The retail business is again in the midst of massive transformation - with Retail 4.0 driven by advances of the cloud, big data analytics and the Internet of Things, and growing preference of shoppers for seamless experiences.

Type: White Paper

Sponsor: ComQi, Inc.




When it comes to store analytics, Franchise networks need to act like Chains

The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.

Type: White Paper






Best Practice in Customer Experience Management

This report looks at best practice in implementing voice of the customer programs to help retail businesses understand what their customers want and how to turn that knowledge into return on investment.

Type: White Paper

Sponsor: Confirmit


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FEATURES


If you can't measure in-store merchandising you can't make it better

Erik McMillan, founder and CEO of Shelfbucks, explains why modern-day analytics will position in-store merchandising among the greatest opportunities for retailers and CPGs to reshape the industry and dramatically increase brick-and-mortar revenues.

Understanding the why and how of the analytics plan

Tom Schoen, president and CEO, BTM Global, explains how there is often a gap between what a retailer wants to know and what's truly important to operations and why analytics is critical to eliminating that gap.

Brick-and-mortar retailers' secret weapon: Conversion rate optimization

Mark Ryski, CEO and founder of HeadCount Corp., wonders why conversion rate optimization isn't a retail obsession given the difficult business conditions brick-and-mortar retailers are facing.

Outdoor recreational retailer Moosejaw now knows the full story of its customers' experience

Moosejaw, a Michigan-based retailer, is tapping FullStory to get accurate insight on customer experience and boost customer service and satisfaction.

Curing the epidemic of retail bankruptcy: X-data

Mike Maughan, head of global insights at Qualtrics, explains why X-data is a major piece of the puzzle when it comes to retail success.

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial consumer demands may actually be alienating other customers.

Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

As back-to-school looms: What retailers need to know to be ready year-round

Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.

How to avoid the traps in customer experience measurement

Victoria Bough, general manager for Customer Experience Solutions at Periscope By McKinsey, explores the key steps and traps to avoid in transforming a middling approach to customer experience measurement into one that delivers impact and creates value.

Leveraging robotics in the retail customer experience quest

Digital leaders from Behr, Subway, SoftBank and FordDirect share insight and opinion on where robotics fits into the customer experience and what promise the technology boasts.

Data analytics hold the key to understanding and guiding the retail customer

Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.

Customer experience is defined at new levels during ICX Summit 2017

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Upcoming webinar: Eliminating islands of technology for a seamless customer experience

Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices during a free June 22 live webinar focused on crafting that illusive seamless customer experience.

Rolling out the robots: The next tech transformation

The main benefit of robots is often described as automating repetitive tasks. Robots are perfectly suited to such tasks, they can check over and over without losing concentration, while remembering every single planogram, matching it to the shelf in fractions of seconds, and producing actionable reports.

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NEWS