Marketing

Free webinar offers insight on how to convert shoppers into buyers

In a free one-hour webinar, on Sept. 20 at 2 p.m. EST, HeadCount CEO and founder Mark Ryski will detail why conversion rate optimization is a valuable approach in the quest to turn shoppers into buyers.

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September 9, 2022 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Shoppers are flowing back into retail stores after two years of COVID-19 and the quest is on to convert shoppers into buyers as well as engaged and loyal customers.

One proven approach is conversion rate optimization which involves a deep dive into store traffic to determine where conversion is lacking and identifying "super converters" within the brand footprint. These are stores that benchmark "what's possible" and can hold the secret to unlocking chainwide conversion rate improvement, according to Mark Ryski, founder and CEO of HeadCount.

Ryski is a retail analytics expert, two-time author and retail industry commentator who founded HeadCount 20 years ago to help retailers turn traffic and conversion insights into sales.

Retail Customer Experience is hosting a live webinar, sponsored by HeadCount, detailing the reasons retailers and brands need a CRO and best practices for implementation.

The free one-hour event takes place Sept. 20 at 2 p.m. EST. It is hosted by Networld Media Group and will be moderated by Retail Customer Experience Editor Judy Mottl.

During the webinar Ryski will outline the "must haves" for the CRO strategy, such as benchmarking conversion performance, identifying and leveraging super converters, the need for A/B experimentation in physical stores and CRO methodology and measuring results. The event will also feature a live Q&A session for attendees.

About Judy Mottl

Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades, including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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