Harry & David pumps up brand, mobile, social to enhance customer experience

Harry & David pumps up brand, mobile, social to enhance customer experience

Premier gourmet food and gift retailer debuts updated brand look, feel and tone, from its website to its catalogs and across social media. It's all focused on elevating the retail gift-giving customer experience.

Lowe’s Orchard Supply Hardware refreshes brand to drive better customer engagement

Lowe’s Orchard Supply Hardware refreshes brand to drive better customer engagement

The retailer is tapping a new creative platform developed by consultancy Persuasion Arts & Sciences to refresh the brand, build deeper engagement with customers and better connect with new customers.

Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer experience and Claudio Terjanian is at the helm of the retail strategy.

Digital innovation veteran assists Hurricane Harvey victims

Digital innovation veteran assists Hurricane Harvey victims

When Hurricane Harvey struck, digital innovation specialist Brandon Elliott immediately recognized the need to respond quickly since he knew there were many people who had no idea what to do.

Verizon: Retail customer experience is all about the human conversation

Verizon: Retail customer experience is all about the human conversation

Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing business and customer experience, but changing how retailers and customers communicate.

Why retailers need to get as social as consumers

Why retailers need to get as social as consumers

Today's shoppers are social technology users, especially the female consumer segment. To be successful retailers should be just as social.

3 steps for reinventing customer service with social support

3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in this direction, it's time to leap forward.

Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

Dunkin’ innovation chief: Hope is no strategy; retailers must differentiate or die

John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

Talking With: Birdzi CEO Shekar Raman on customer loyalty do's and don'ts

A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart chief: We're focusing on the fun factor and meeting shopper needs

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.

Zappos’ Santa Claus feat leaves big shoes to fill

Zappos’ Santa Claus feat leaves big shoes to fill

A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.

Email beats out social network tools in consumer communications

Email beats out social network tools in consumer communications

Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm for the retail-shopper relationship, reveals a new study.

Email marketing remains a viable customer experience tool

Email marketing remains a viable customer experience tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

The mobile shift is now for companies, software developers

The mobile shift is now for companies, software developers

We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company not thinking the same way at the moment is in danger of losing their customers to others who already possess the mobile mentality.

CONNECT: How to get your app into the hands of millennials

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Back-to-School: How retailers are tackling consumers' social network activity to engage customers

Back-to-School: How retailers are tackling consumers' social network activity to engage customers

In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.

Engaging the millennial shopper: It's not easy but it can be done

Engaging the millennial shopper: It's not easy but it can be done

Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.

App-less mobile tool strives to engage shoppers, boost traffic and sales

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Will Facebook and Twitter accelerate retail m-commerce?

Will Facebook and Twitter accelerate retail m-commerce?

The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

Why millennials are careful shoppers

Why millennials are careful shoppers

Millennials' constant connectivity and dependence on social media means that they trust their friends and social networks. However, when it comes to making purchasing decisions, they rely on strangers even more.

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