Much discussion in retail marketing today focuses on the need to improve the online shopping experience. Glossier is not only addressing this challenge, but is taking a unique approach by facilitating communication among customers.
Govinda Giri, architect of the Sagoon social commerce platform, believes the time is now to capitalize on an e-commerce model with the social media audience.
Premier gourmet food and gift retailer debuts updated brand look, feel and tone, from its website to its catalogs and across social media. It's all focused on elevating the retail gift-giving customer experience.
The retailer is tapping a new creative platform developed by consultancy Persuasion Arts & Sciences to refresh the brand, build deeper engagement with customers and better connect with new customers.
With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer experience and Claudio Terjanian is at the helm of the retail strategy.
When Hurricane Harvey struck, digital innovation specialist Brandon Elliott immediately recognized the need to respond quickly since he knew there were many people who had no idea what to do.
Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing business and customer experience, but changing how retailers and customers communicate.
Today's shoppers are social technology users, especially the female consumer segment. To be successful retailers should be just as social.
HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in this direction, it's time to leap forward.
John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat the competition.
A prime focus for retailers is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.
Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to fulfill the goal.
A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.
Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm for the retail-shopper relationship, reveals a new study.
Email is ubiquitous personally and professionally, which means email marketing is far from dead.
We're long past the point where companies and software developers are in the middle of a shift to a mobile-only mindset. We’re already there and any company not thinking the same way at the moment is in danger of losing their customers to others who already possess the mobile mentality.
Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.
In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing strategy. Mavrck CEO Lyle Stevens offers up expert insight.
Getting millennials on board as loyal customers isn't just about tweeting, posting and sharing the latest products on Instagram.
Web platform offers up engagement opportunity as well as data analytics capability.