Let's Talk Retail Episode 2: How Retailers Can Thrive in the Evolving Buyer Landscape

Retailers must adapt to shifting buyer behavior as shoppers discover and engage with brands in new ways. This video highlights changing consumer research…

From likes to buys: How social media is redefining retail

by Umang Thakur — Principal Analyst & VP, QKS Group

With the advent of the digital age, social media has grown beyond its initial role of connecting people and sharing updates. Although social media was not…

How retailers can elevate the social shopping experience to drive sales

by Marjorie Leonidas — CEO, Taggstar

Social isn't new to retail, but it continues to rapidly evolve and change as its dominance grows. Tik Tok Shop isn't just growing; it is now on Amazon's list…

Data concerns increasing among social commerce users

March 4, 2025

A hefty majority of U.S. consumers, 76%, are in fear of data breaches when shopping via social commerce sites.

Consumers want positive, uplifting content from brands

February 25, 2025

Consumers are seeking uplifting, positive content given the divisiveness in social media and news channels.

Brands jumping on viral trends is a turnoff for consumers

February 5, 2025

One third of consumers view brands jumping on viral trends as an embarrassing act for the brand though 93% believe it's important for brands to stay up on…

TikTok users will jump to Instagram, Facebook if US ban becomes permanent

January 27, 2025

TikTok users are already moving to alternate social media channels in light of the move to ban the social media app in the U.S.

Global holiday sales hit record $1.2 trillion

January 10, 2025

Global holiday retail sales hit a record $1.2 trillion and $282 billion in the U.S.

From storefront to screen: A modern retailer's guide to leveraging technology for success

by Taylor Harnois — General Manager, eTailPet

By establishing a robust online presence, implementing effective loyalty programs and leveraging the power of social media, retailers can not only survive but…

Most retailers not prepared for a TikTok shut down

August 29, 2024

Over half, 68%, of retailers believe a sale or ban of TikTok would impact business and conversion rate, just 28% have some sort of contingency plan in place.

ICX Summit: Customer feedback paramount to brands' success

by Mandy Wolf Detwiler — Editor, Networld Media Group

Customer feedback is crucial for retail and restaurant success, driving improvements in products and services based on customer preferences. Learn innovative…

One third of US consumers loving TikTok

June 28, 2024

When it comes to consumer adoption of TikTok 31% of U.S. adults are using the social media app, making it the fifth most-popular behind Facebook, YouTube…

Social media influence growing with consumer purchases

March 7, 2024

The majority of Gen Z (91%) and millennials (84%) have bought something they saw on a social media channel as have 3 in 4 Gen X consumers and just over half of…

The Rise of Social Commerce: How Retailers Can Leverage Social Media

Explore social commerce and how retailers can leverage it to their advantage with Star Micronics' ecommerce and online ordering hardware.

Brick, Click, & Beyond: Dissecting Retail’s Hurdles and Designing the Ultimate CX Blueprint

Winning in today’s rapidly evolving retail landscape requires an urgent understanding of critical challenges in both brick-and-mortar and online sectors and…

Presented by NICE

Young consumers hitting TikTok for holiday shopping

November 6, 2023

More than a third of consumers, 36%, plan to use TikTok for holiday shopping this year.

Many social media users don’t trust products sold via platforms

October 30, 2023

Just over half, 52%, of U.S. social media users, ages 16 to 44, don't trust products sold via the social media channels.

TikTok: Crafting a successful shopping experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

For brands whose primary audience overlaps significantly with the typical TikTok user, the platform could potentially be a primary touch point.

TikTok Shop launches in US

September 13, 2023

Social media channel TikTok has launched an online shop featuring products from creators and brands on the platform.

Social media playing role in back-to-school shopping

July 28, 2023

A majority of back-to-school shoppers, more than 75%, are using social media for ideas and recommendations on what to buy this year.