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Video: Behind the scenes of an AT&T holiday store makeover

AT&T recently decked the halls of its flagship Michigan Avenue store in Chicago, using a new "Magical Forest" theme.

December 19, 2014

AT&T recently decked the halls of its flagship Michigan Avenue store in Chicago, using a new "Magical Forest" theme. The company said its aim was for shoppers to "experience the humanity behind the AT&T brand and products."

The installation took 32 hours over the course of three nights, with 20 people working on the project. The digital content used on the various screens were produced over the course of 13 weeks by a staff of 13 creators.