News

30 percent of consumers hate Black Friday

November 16, 2016

Black Friday apparently isn't so well loved by consumers despite historical big sales and price reductions on what has long been the busiest holiday season shopping day.

In fact, 30 percent of consumers hate it, and 85 percent either hate it or don’t care about it, according to a new BestBlackFriday.com survey. Just 14.7 percent of those polled love the shopping day.

BestBlackFriday.com cites a "Christmas creep" phenomenon as one reason for the consumer feedback as retailers are pushing out discounts and special deals even before Black Friday arrives. The survey notes 10 percent of those polled expect to hit a brick and mortar store on the big day, with 29 percent shopping only online.