News

Consumers love the personal touch in email marketing

Taking time to customize that email strategy can pay off for retailers.

August 12, 2015

Retail consumers love email, but they love it more when companies make it a personal communication, according to a new BlueHornet report that reveals 75 percent of consumers expect email personalization tied to online purchase and shopping behavior.

The good news for retailers is that the extra work will likely pay off. Also, 44 percent of consumers say email campaigns remind them to shop and that they make more frequent purchases.

Consumers also prefer free shipping compared to discounts when it comes to email offers, the report stated.