AI, social media, digital shopping: What retailers need to do to grab Gen Alpha, Gen Z shoppers

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retailers need to offer digital discovery for the online Gen Alpha shopper and in the mall experience for the Gen Z. consumer.

Before you cut the in-store budget, ask how the number was built

by Vishak Nag Ashoka — Senior Director Of Engineering, Walmart

An under-measured channel and an underperforming one produce the same return on ad spend. They call for opposite decisions.

Kroger testing 24-hour store hours

Supermarket chain Kroger is reportedly testing 24-hour service in a small pilot program.

Consumer Behavior / Consumer Psychology

Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.