Tariff timeline: White House actions, declarations, reversals

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Given the tariff impact to the retail industry RetailCustomerExperience is keeping a timeline of tariff pronouncements.

Rethinking customer retention: From churn prevention to value creation

by Luke Smith — Principal Consultant, Optima Partners

Retention can no longer be treated as a narrow, model-driven function focused on preventing churn. Instead, it should be reframed as a strategic capability that combines data, insight and action to maximize customer value.

Vitamin Shoppe opens Utah store

The Vitamin Shoppe has opened a retail location in Saratoga Springs, Utah.

Consumer Behavior / Consumer Psychology

Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.