Unilever uses scent marketing, hopscotch to launch new brand

by Christopher Hall

A mall campaign in the U.K. combined digital signage, scent emitters and interactive tech to launch a new laundry brand.

Amazon's Fire Phone: Will it succeed?

by James Bickers — Editor, Networld Alliance

The sprawling online retailer has finally unveiled its smartphone. But is the company too late to a game that is well underway?

Retailers using mobile payment platform LevelUp get iBeacon support

by Will Hernandez — Editor, NetWorld Media Group

The Boston-based company says customers increased spend after merchants integrated iBeacon.

Alibaba goes boutique: What we can learn from 11Main

Although most retailers don’t have the resources of an Alibaba-sized parent company, we can use key insights from Alibaba’s newest venture to aid our own…

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Ken Blanchard on giving 'legendary service'

by James Bickers — Editor, Networld Alliance

The key is to create a culture in which employees truly care, says one of the world's most respected authorities on leadership.

Amazon teases 'amazing' new device coming later this month

by James Bickers — Editor, Networld Alliance

Amazon has uploaded a brief video, showing the reactions of various consumers to a new mystery product.

Trend: Online retailers discover value in having stores

Companies that began as pure-play online retailers are discovering the power of having physical stores to build their brand.

Five steps for staging a successful pop-up shop

Many pop-up shops are thrown together at the last minute, and often, it shows.

Retailers launch comprehensive cyber intelligence sharing center

The R-CISC is an independent organization, the centerpiece of which is a Retail Information Sharing and Analysis Center (Retail-ISAC).

Why big data is big news for retailers

by Clare Evans

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

Learning from Heartbleed: 5 ways online retailers can stay safe and ready

Even with protections in place for standard security events, online retailers must understand that Heartbleed was truly an acute event.

How new top-level domains will impact retail

The Internet will be facing its biggest makeover yet as branded domain names like .nyc, .shop and .tiffany enter the fray.

Amazon eyes mobile payments, POS

by Will Hernandez — Editor, NetWorld Media Group

The online retail leader has a chance to make an immediate impact with an mPOS product.

The collateral damage of a retail data breach

Effects of a breach go well beyond just the financial impact.

Speedy checkout wins retail technology of the year

The top retail innovation in InformationWeek's Elite 100 went to Kroger Co.'s QueVision system.

Time Warner Cable debuts new Flagship Experience Store

Interactive digital signage creates a completely new atmosphere for buying cable services at NYC flagship store.

Three things you need to know about Amazon's price strategy

In March, Amazon changed prices on an average of 15-18 percent of its assortment every day, and this number is growing.

Why in-queue merchandising matters (infographic)

The waiting line is a golden opportunity to reach consumers, but restraint and proper design are key.

A retailer's customer experience checklist

Although they may be harder to tick off in a simple box, customer-centric strategies are extremely important to get right.