Article

Ford aims to make auto ownership a more fulfilling customer experience

Car maker aims to boost customer driving experience for both Ford and non-Ford customers.

Courtesy of Ford.

January 11, 2016

Whether or not you own or drive a Ford the automobile retailer aims to help all car owners enjoy a more robust and rewarding car owning and driving experience.

The FordPass will do for car owners what iTunes did for music fans, states a company announcement on its new smartphone app and mobile services platform.

While not yet available, as its debut is set for April, the FordPass will offer a range of what Ford is calling mobility services such as FordGuides, Appreciation and FordHubs. The latter offers users a peek at the company’s newest innovations. The car maker is also partnering with several third-party services to help drivers with various needs, such as finding parking, and aims to shore up customer loyalty with merchandise deals with other big retail players such as McDonald’s and 7-Eleven.

The FordPass platform, stated Ford, will reimagine "the relationship between automaker and consumer."

"Ford always has been motivated to make people’s lives better," said Mark Fields, Ford president and CEO, in the announcement. "As we've studied the mobility challenges people face, we designed FordPass to help provide services that make consumers' lives easier," Fields said. "FordPass is really about listening to people's needs and developing ways to help them move better."

The platform even boasts its own mobile pay service, called FordPay.

"We’re engaging with our customers — and our potential customers — aiming to make every interaction with the Ford brand a positive experience," said Elena Ford, Ford VP, Global Dealer and Consumer Experience. "We want consumers to know how much we appreciate them, and with FordPass, we're taking loyalty a step further."