Article

How Express.com improved search conversions by 18%

Apparel retailer Express.com provides insight on how helping shoppers find relevant products faster and easier led to a rewarding customer experience and business benefits.

September 6, 2016

Like every fashion retailer striving in an omnichannel world, Express.com wanted to make sure that their shoppers are able to find the right products quickly and in the easiest way possible, regardless of their device type. So they set out to offer a superior site search experience on their website that not only improves their customer experience but also helps them reach their merchandising goals effectively. And to make this happen, they tapped a partner named UNBXD.

Dylan Telford, senior product manager for Express.com, will offer up tips and real-world insight on how the retailer is capitalizing on the UNBXD technology to enhance site search capabilities in a free one-hour webinar taking place on Sept. 15. Click here to register.

Telford, is an omnichannel retail professional with over 11 years of hands-on specialty retail experience in both brick-and-mortar, and digital commerce environments. He's currently leading the evolution of the digital customer experience at Express.com and specializes in implementing new digital products that blur the line between in-store and online shopping.

Telford will be joined in the webinar by Monal Patel, senior VP and chief business officer at UNBXD. Patel helps ecommerce companies solve product discovery problems and create growth by providing new and improved approaches to decision making. He has over 15 years of experience in the software and retail industry and is a seasoned speaker at major ecommerce events.

Attend the webinarto learn how Express.com solved their site search problem and learn:
- How you can use site search as a strategic competitive advantage
- Merchandising capabilities that helped Express.com apply specific business rules at scale
- Key site search enhancements that improved customer experience.