Marketing

Free webinar: What retail, grocers can learn from cannabis industry

The cannabis industry has made huge strides when it comes to crafting a seamless, rewarding digital customer experience and presents a boat load of best practices and tips for retailers striving for the same goal.

Photo by istock.com

January 8, 2021 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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A free one-hour webinar on Jan. 21 focuses on the lessons retailers can learn from the cannabis industry when it comes to providing customers with a seamless, engaging and rewarding customer experience.

Retail brands can gain valuable insight and tips from how the cannabis industry is connecting with customers and meeting customers' needs.

Speakers include Julie Suntrup, vice president of marketing and merchandising at Schwazze, a vertically integrated cannabis holding company with a portfolio consisting of top-tier licensed brands spanning cultivation, extraction, infused-product manufacturing, dispensary operations, consulting and a nutrient line. Joining Suntrup will be Ian Rumpp, a digital interactive expert at Tella Digital.

During the presentation, which will present ways retailers can appeal and interact with customers, retail brands will learn how to develop:
• Targeted, connected marketing strategies.
• Next-generation displays and compelling content.
• Mobile and display integrations.
• Innovative endless aisle deployments.
• Interactive kiosks.

The webinar, sponsored by Tella Digital and presented by Retail Customer Experience, will also offer insight on the measurability of next-gen on-premise technology via:
• Easy-to-analyze data.
• Measurable reports.
• Actionable insights for product rollouts.
• Dynamic marketing performance optimization.
• Stats from sponsored content and brand ads within the physical store.

Rumpp, who serves as vice president of content services at Tella Digital, oversees content production and account management for Tella clients. Prior to joining Tella, he began his career in digital and social marketing for the Albertsons Companies family of grocery stores where he managed social content creation, targeted media buying and strategic social partner relationships for all divisions under the Albertsons Companies umbrella.

Suntrup is the s former head of marketing for LivWell Enlightened Health and chief growth officer for Day Three Labs. Her background was shaped by over a decade at Anheuser-Busch navigating nearly every division across traditional, digital and experiential touch points.

Don't miss what promises to be an informative and invaluable webinar. Sign up here.

About Judy Mottl

Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades, including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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