Article

Interactive customer experience technology has to surprise and delight

Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something in return.

June 25, 2015

George Burciaga, owner and founder of Elevate Digital, is one of the scheduled speakers at the upcoming Interactive Customer Experience Summit in Chicago. We asked him to share some of his insights below:

Customers expect a personalized experience that surprises and delights them. Additionally, consumers are trending more toward a self-service experience. Most consumers will trade bits of information about themselves if they receive something like a photo, a discount or a personalized set of directions. They will continue to interact and tell us more about themselves if we continue to provide a valuable experience.

Elevate will deploy its Citizen Mobility experience, which we can't describe in great detail yet. (Stay tuned!) It will connect citizens to municipalities everywhere. This will further expand on IoT and the connected city concept by deploying Wi-Fi, city services, information, transit tracking, wayfinding and entertainment in strategic locations across cities. This concept will begin global rollout in 2015. However, we should have introduced our motion experience and other IoT experiences sooner! Why wait?

Interactive Customer Experience Summit June 28-30, 2015 | Chicago Explore solutions — including kiosks, digital signage, mobile and more — available to retailers, restaurants and other businesses to deliver outstanding, interactive customer experiences. AGENDA  |  SPEAKERS  |  SPONSORS  |  REGISTER