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RCE Podcast episode 4: Mobile retail marketing and Walmart's innovative approach to back-to-school

July 20, 2012

The mobile phone brings with it an almost infinite array of possibilities for retail marketers, but new innovations bring new concerns about ethical marketing and the extent to which consumers are willing to opt-in. We talk in-depth about that this week, and we also examine an innovative new program from Walmart that arrives just in time for back-to-school.

On the call, three of our expert retail bloggers:

• Kimberly Naisef, founder and president of Measure Consumer Perspectives
• AnnaMaria Turano, partner of strategic marketing firm MCAworks
• James Tenser, president of VSN Strategies

You can subscribe to the podcast in iTunes, download the mp3 directly or listen in the player below.