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Video: The Best Experiences in the World and What Makes Them Work

Why looking at a business from the customer's point of view leads to raving fans and a better bottom line.

February 28, 2011

On January 20, 2011, Retail Customer Experience blogger and retail consultant Mike Wittenstein spoke at the Direct Marketing Association's conference in Atlanta.

The presentation, titled "The Best Experiences in the World and What Makes Them Work," shows how looking at a business from the customer's point of view yields a better understanding of how to design experiences that lead to raving fans and a better bottom line.