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Video: Understanding the basics of QR codes

Nick Sears of rVue covers how QR codes work, and offers best practices for deploying them.

February 28, 2012

For all of the buzz surrounding QR codes, there might be an equal amount of confusion and uncertainty about what exactly they do and how they do it. They are undeniably powerful tools, but a little bit of understanding of what goes on under the hood can lead to much more efficient and effective use of the codes.

Nick Sears, creative director and designer with advertising technology company rVue, covers the basics and best practices in this video series: