Marketing
Zesty Paws hiring chief taste officer (job requirement: must be dog or cat)
Zesty Paws is looking to hire a 'Chief Taste Officer’ and no, contest applicants don’t have to taste test dog or cat food.
May 7, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Zesty Paws is looking to hire a 'Chief Taste Officer' and no, contest applicants don't have to taste test dog or cat food.
They also can't be human.
While the CTO won't get paid, the pet owner will — $25,000 along with a year's supply of products (paid in the form of one $1,500 Zesty Paws gift certificate.)
To enter the contest, pet parents must follow Zesty Paws (@zestypaws) on Instagram, set their account to public and share an Instagram Reel explaining why their pet should be Zesty Paws' first ever CTO.
Video entries should showcase the pet's personality and favorite activities — i.e. zoomies, tricks, snuggles and treats. Voiceovers from the perspective of your pet are also encouraged. Entries will be judged on cuteness and creativity. All entries must tag @ZestyPaws and include #ZestyPawsContest in the caption. The contest closes May 16 at 11:59 p.m. ET.
The successful contest applicant will also participate in one professional photo and video shoot. Click here for application information. zestypaws.com/pages/chieftasteofficer.
Job skills required
The CTO, whom will serve as a brand ambassador, needs to be a "four-legged foodie, a tail-wagging, fur-licking purr-fectionist hungry to be the next face of Zesty Paws, according to a press release. "This good boy or girl will love the camera as much as they do cuddles, as they'll be providing the bestest content on our page."
The brand role is part of the Zesty Paw's new ad campaign called "Flipped Tails," where pet parents let their "besties" do the talking.
It's all about how pets experience the world from their own unique perspective, according to Mafe De Alba-Williams, director of growth marketing for H&H Global North America, parent company of Zesty Paws.
"We wanted to celebrate this with our new campaign, Flipped Tails, by talking about the world as they see it — or at least how we think they do. While this is not our first national ad campaign, it's unique in many ways — focusing more on the fun and science-driven Zesty products that allow our furry besties to enjoy their lives to the fullest," she said in an email interview.
The contest is a first for the brand.
"We've done small product giveaways, but this is the first time we've done something of this scale. We wanted to celebrate pets, the heart of our brand, for who they are and how they better our lives," said De Alba-Williams. "We're getting pet parents involved as they create video entries that showcase their four-legged friends for what makes them unique, and then our lucky winner will reap the rewards of a role that allows them to scratch, sniff and snack to their heart's content."
The winning applicant will be one with lots of "pawsonality," said De Alba-Williams.
"Whether they're known for their Olympic medal zoomies, daredevil tricks, superior snuggles or never ending love of snacks, we want to see your besties shine for who they are. Our Chief Taste Officer should be creative, cute, a lover of all things tasty, and of course, full of zest."
About Judy Mottl
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