Blogs
Four myths of the marketplace
by Harvey Mackay — Author, Mackay Mitchell
1. We don’t have any competition.
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The allure of low prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I missed the irony on my first read of the email in which a marketing firm talked about pricing. The second reading left me laughing. It never ceases to…
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Autonomy vs. standards: in business, customer service and the customer experience
by Micah Solomon — president, four aces inc
As a business keynote speaker, I spend a lot of time speaking about the need for employee autonomy in customer service and business operations in general. And…
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Paraprosdokian phrases for life, and retailing today
by Chris Petersen — Owner, IMS
Perhaps Yogi had it right all along: Nostalgia ain't what it used to be.
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The one simple thing your retail associates should be doing, but probably aren't
by James Bickers — Editor, Networld Alliance
As Dale Carnegie's sixth principle teaches us, the sound of a person's name is the sweetest and most important sound to that person. It is an immutable truth…
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Could Santa steal from your store?
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
While running errands with my children this past weekend the topic of shoplifting came up. When I said that just about anyone could be a shoplifter, my…
read nowI Saw Mommy Googling Santa Claus [Infographic]
by James Bickers — Editor, Networld Alliance
U.S. holiday retail sales are expected to reach $586 billion in 2012. Online and mobile sales will account for larger portion of those sales than ever before.
read nowWhy build a great customer experience if you have no competition?
by Micah Solomon — president, four aces inc
What if you didn’t have any competition? Would the customer experience you create even matter–if, for example, you ran a government agency or were otherwise…
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Beating the Black Friday blues
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The term “Black Friday” is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers’ attention right after…
read nowPrice cuts plague Carrefour sales
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
That is the title of a recent Financial Times article. But is it true?
read nowHow important is mobility marketing? Follow Mom's lead.
by Chris Petersen — Owner, IMS
There has been a lot of research on "crossing the chasm" and how technology moves from early adopters to mainstream consumers. With previous technology devices…
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The best perk of all: Fairness
by Bryan Pearson — President, LoyaltyOne
I remember, in the near past, when getting a safe in your hotel room was considered a perk that many of us didn’t even use. Today, that little extra costs a…
read nowThe waiting is the hardest part (for your customers)
by Micah Solomon — president, four aces inc
Timeliness is a critical part of creating a successful customer experience. As a business keynote speaker, I'm often heard calling on company and conference…
read nowHow retailers can attract more male customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In RCE podcast #8, Kim Nasief, CEO of Measure CP, and I were asked if there is a way to attract male shoppers to stores. The generally held and widely accepted…
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For Abercrombie CEO, jet-setting no brief affair
by Lisa Biank Fasig — Director, JZMcBride and Associates
At a cost of $200,000 a year, you'd think the cabin crew of Abercrombie & Fitch's corporate jet could at least get to wear regular shoes.
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Will same-day shipping make us happier customers?
by William Cusick — President, Customerspectives
Both Amazon and Walmart are vying to be your retailer of choice, and one aspect that we are all apparently about to start demanding is same-day delivery of our…
read nowI have seen the future of retail and his name is Errick
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Last week I was in California visiting family, but like most of us on "vacation" these days, I was still working in my subconscious. One of my goals while…
read nowThe great digital divide: Natives versus Immigrants
by Chris Petersen — Owner, IMS
If you look at age demographics, there is an amazing stat: 50 percent of the world's population is under 30 years old! No one under 30 remembers typewriters…
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Here's why retailers should put up their Christmas displays before Halloween
by Bob Phibbs — CEO, The Retail Doctor
It's that time of the year ... time for the leaves to change, corn mazes to sprout up, pumpkin spice latte demand so strong Starbucks has shortages. And of…
read nowFor Abercrombie CEO, jet setting no brief affair
by Lisa Biank Fasig — Director, JZMcBride and Associates
At a cost of $200,000 a year, you'd think the cabin crew of Abercrombie & Fitch’s corporate jet could at least get to wear regular shoes.
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