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Blogs

Avon's makeover: A world affair brought home

by Lisa Biank Fasig — Director, JZMcBride and Associates

When I was a teenager my sister sold Avon products. She was actually pretty good. Our house was filled with Skin So Soft lotion, Sweet Honesty perfume and…

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Hackers may just look to embarrass you

by Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies

When you think about electronic security, what comes to mind? Do you consider how vulnerable your customer credit cards are, or how easily someone can break…

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How one three-letter word can create a personal buying experience

by Chris Petersen — Owner, IMS

Much has been written and continues to be written about the battle between online e-commerce and retail stores. If it is only about lowest price, game over.

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Walmart's secret sauce: How the largest survives and thrives

by Chris Petersen — Owner, IMS

Amazon and omni-channel are sexy topics that grab a lot of retail press. But at the end of the day, Walmart is the largest retailer on the planet, and the…

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Positioning and pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Pricing goes well beyond merely establishing a price. Indeed, there are some industries in which there’s little, if any, ability to adjust price. The health…

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Lululemon can avoid sheer 'Luonacy'

by Lisa Biank Fasig — Director, JZMcBride and Associates

You'd think a yoga outfitter would afford its customers a little more flexibility.

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This is the most popular customer service question ever

by Micah Solomon — president, four aces inc

“How should I compensate a customer for a service or product failure?”

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Amazon gets the press, but Alibaba and Asia are surging in online sales

by Chris Petersen — Owner, IMS

Come and meet Chris at this year's Retail Customer Experience Executive Summit! Registration is now open, and early-bird pricing is in effect.

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Five ways to raise your retail associates' conversion rate

by Bob Phibbs — CEO, The Retail Doctor

Brick and mortar retail stores face the daunting challenge of getting their retail associates to convert customers who are lookers into ones who are buyers.

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Learning from Oprah's roller coaster ride

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Tanya Young Williams offers great insights into Oprah Winfrey’s recovery after a near disastrous start of OWN (Oprah Winfrey Network). Whether they’re accurate…

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The five ways retailers can beat showrooming

by Chris Petersen — Owner, IMS

The term "showrooming" is the new buzzword in the dictionary of retail. It refers to the act of consumers literally shopping on their smartphones while in the…

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Universal Plug and Play: A new report on an old problem

by Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies

In the dark ages of personal computers (1980’s and 90’s), you either needed to be a computer geek or have access to one if you wanted any device to work with…

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How Walmart gets marketing right

by Jeff Fromm — Executive Vice President, Barkley

I believe that one of the reasons that Walmart has been so successful is its ability to think creatively about marketing. A case in point: Walmart recently…

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How to apologize to customers without alienating employees

by Micah Solomon — president, four aces inc

In customer service, the key to an effective apology is to convey to the customer at the outset that you’re willing to take his side and share his viewpoint. 

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Making a 'value play'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

My wife and I were in an electronics store. Neither of us are big on electronics. Our TV is 17 years old which gives you an idea of our interest in the latest…

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Five fundamentals required for 'ME-tailing' success

by Chris Petersen — Owner, IMS

It's the "Age of the Consumer." That's not news. The lead articles on retail are chocked full of stories about how consumers are now empowered through their…

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GameStop is safe (for now): PlayStation 4 won't block used games

by James Bickers — Editor, Networld Alliance

The multi-billion-dollar video game industry is currently between generations — that is, most of the major hardware manufacturers haven't put out a new machine…

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Retail survival will require both consumer and product centricity

by Chris Petersen — Owner, IMS

The term "consumer-centric" has been bandied about in retail a lot recently. What does it really mean to be a consumer centric retailer? Obviously, it means to…

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Overlooked benefits of price analysis

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A common misconception about pricing is that it’s all about establishing the price. In a recent project my client and I improved their margin by 56 percent…

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Do your customers say they love you?

by Jeanne Bliss — Founder, CustomerBliss

Are customers saying they love you?  At yelp, epinions, Twitter and hundreds of websites every day, customers who are treated well are not bashful about…

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