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Blogs

Millennials are accepting more lax privacy policies in exchange for rewards

by Jeff Fromm — Executive Vice President, Barkley

Online privacy policies always seem to be a bunch of gibberish. Who actually reads the privacy policy anymore? When given the option to either read pages of…

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Make sure your associates are not practicing survey coercion

by Jim Joseph — President, Lippe Taylor

Last week in my class at NYU we discussed consumer surveys as a market research technique. They are a tried and true approach to getting feedback or getting to…

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Transforming your customers' necessary errands into something they want to do

by Micah Solomon — president, four aces inc

In anticipation of a recent overseas retail banking event where I was keynote speaker, I had the pleasure of interviewing Umpqua Bank Regional VP Michele…

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Selling what's in stock. Or not.

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

A salesperson recently asked me if selling only what's in stock is good service. When I asked for details, she elaborated.

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Market share, pricing and profitability 'strategies'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A September 11, 2013 Reuters article, "iPhone 5c: Apple picks profit over market share yet again," provides an opportunity to make a distinction between market…

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Thieves tried to steal credit cards from Nordstrom

by Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies

When you think of the name Nordstrom, what comes to mind? A large department store, with valuable products at fair prices? Crowds pushing and squeezing their…

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MyLowe's smartphone app a DIY tool for loyalty

by Bryan Pearson — President, LoyaltyOne

Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project.

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The one sentence you should never, ever speak in customer service

by Micah Solomon — president, four aces inc

When a customer contacts you to complain about your service or product, or needs your help in addressing a service-related breakdown — what I refer to as…

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Is ShopThis another nail in the coffin of traditional retailers?

by Chris Petersen — Owner, IMS

Before the proliferation of digital media, a primary way of learning about new products was through magazine articles and ads. To remember the cool stuff or…

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How to handle a retail customer complaint in 6 steps

by Bob Phibbs — CEO, The Retail Doctor

Have you ever tried to make a customer complaint but been unable to?

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Are self-service kiosks our answer to convenience?

by Kisha Wilson — Marketing Manager, SlabbKiosks

Convenience has become an important factor in our daily lives increasing consumer demand for self?service options.

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Five ways you are losing retail customers

by Gary Edwards — Chief Customer Officer, Emathica

Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…

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The end of the beginning of e-commerce

by Doug Stephens — President, Retail Prophet Consulting

Global e-commerce is set to top 1.2 trillion dollars this year. And if that doesn’t seem astonishing, then consider that the figure represents a 19 percent…

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When does personalization become an invasion of privacy?

by Chris Petersen — Owner, IMS

Without realizing it, you are creating a digital trail of your behaviors with every click and tap that you make. E-commerce has been using our cookies to track…

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Transparency as a service requires role of the consumer

by Bryan Pearson — President, LoyaltyOne

If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service.

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Micro moments of truth

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

Customers are shopping the way they want to shop — via mobile, online or in-store — and it’s up to retailers to keep it fresh, keep it current and keep it…

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Pay no attention to the man behind the curtain

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…

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How to replicate Disney's first-class customer experience

by Gary Edwards — Chief Customer Officer, Emathica

The Walt Disney Company has been pleasing audiences with its multi-faceted approach to entertainment since 1923. The envy of marketing executives around the…

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Transforming the customer experience with retail kiosks

by Lucy Bateman — Business Development Manager, Cammax Limited

The customer is at the forefront of any retail business. A satisfied customer leads to loyalty, which results in maximized sales. Meeting the consumer's…

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The unspoken truths about touch display content

by Jessica Webster — Marketing Specialst, Horizon Display

First, let's start with some stats I painstakingly researched on the Internet for five minutes:

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