by Jeff Fromm — Executive Vice President, Barkley
Online privacy policies always seem to be a bunch of gibberish. Who actually reads the privacy policy anymore? When given the option to either read pages of…
read nowby Jim Joseph — President, Lippe Taylor
Last week in my class at NYU we discussed consumer surveys as a market research technique. They are a tried and true approach to getting feedback or getting to…
read nowby Micah Solomon — president, four aces inc
In anticipation of a recent overseas retail banking event where I was keynote speaker, I had the pleasure of interviewing Umpqua Bank Regional VP Michele…
read nowby Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
A salesperson recently asked me if selling only what's in stock is good service. When I asked for details, she elaborated.
read nowby Dale Furtwengler — President, Furtwengler & Associates, P.C.
A September 11, 2013 Reuters article, "iPhone 5c: Apple picks profit over market share yet again," provides an opportunity to make a distinction between market…
read nowby Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies
When you think of the name Nordstrom, what comes to mind? A large department store, with valuable products at fair prices? Crowds pushing and squeezing their…
read nowby Bryan Pearson — President, LoyaltyOne
Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project.
read nowby Micah Solomon — president, four aces inc
When a customer contacts you to complain about your service or product, or needs your help in addressing a service-related breakdown — what I refer to as…
read nowby Chris Petersen — Owner, IMS
Before the proliferation of digital media, a primary way of learning about new products was through magazine articles and ads. To remember the cool stuff or…
read nowby Bob Phibbs — CEO, The Retail Doctor
Have you ever tried to make a customer complaint but been unable to?
read nowby Kisha Wilson — Marketing Manager, SlabbKiosks
Convenience has become an important factor in our daily lives increasing consumer demand for self?service options.
read nowby Gary Edwards — Chief Customer Officer, Emathica
Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…
read nowby Doug Stephens — President, Retail Prophet Consulting
Global e-commerce is set to top 1.2 trillion dollars this year. And if that doesn’t seem astonishing, then consider that the figure represents a 19 percent…
read nowby Chris Petersen — Owner, IMS
Without realizing it, you are creating a digital trail of your behaviors with every click and tap that you make. E-commerce has been using our cookies to track…
read nowby Bryan Pearson — President, LoyaltyOne
If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service.
read nowby Jeannie Walters — Chief Customer Experience Investigator, 360Connext
Customers are shopping the way they want to shop — via mobile, online or in-store — and it’s up to retailers to keep it fresh, keep it current and keep it…
read nowby Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…
read nowby Gary Edwards — Chief Customer Officer, Emathica
The Walt Disney Company has been pleasing audiences with its multi-faceted approach to entertainment since 1923. The envy of marketing executives around the…
read nowby Lucy Bateman — Business Development Manager, Cammax Limited
The customer is at the forefront of any retail business. A satisfied customer leads to loyalty, which results in maximized sales. Meeting the consumer's…
read nowby Jessica Webster — Marketing Specialst, Horizon Display
First, let's start with some stats I painstakingly researched on the Internet for five minutes:
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