Top Women in Retail Technology 2026

Allen propelling market growth for Simbe Robotics

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: Simbe Robotics

As Simbe Robotics' Senior Vice President, Market, Caitlin Allen leads the company's go-to-market strategy, positioning and commercial execution. She also serves as strategic advisory board chair and built Simbe's go-to-market engine and guides its expansion across sectors.

Marketing sourced 97% of new business in 2024 and 91% in 2025; in 2025, inbound pipeline grew 56% year over year, contributing to growth that nearly doubled. Her work accelerated Simbe's expansion across grocery, hypermarket, and club (35% growth), farm and ranch (78%), convenience (500%), and top-tier EMEA markets (1.7x interest).

Since joining Simbe in late 2023, Allen has helped broaden the company's relevance from regional grocery to enterprise retail across multiple verticals and 10 countries. Her ability to connect proprietary data, physical AI and frontline outcomes makes her a distinctive voice in the future of autonomous retail.

These are just a few reasons we chose Caitlin Allen as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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