Amazon's annual Prime Day all about speedy delivery

July 8, 2016 | by S.A. Whitehead

Americans are obsessed with super-speedy delivery and the people at Amazon are more than happy to accommodate our impatience. In fact, the company has an entire day devoted to calling attention to its rapid-delivery prowess and it's coming up next week.

Amazon said it will celebrate its second annual Prime Day next Tuesday, July 12, nationwide, with deals galore on delivery to your door, according to a press release. This second annual event is focusing on the company's "under-an-hour" delivery times for Amazon Prime customers. 

And as this IS Amazon, you can assume there is probably some kind of an ulterior marketing motive behind this year's campaign. Judging from the publicity information around the event, that motive may very well have to do with calling attention to Amazon's relatively new food delivery service, Amazon Restaurants, now available in a dozen larger metropolitan areas and offering free delivery in under an hour.

Add to the fact that on the July 12 Prime Day, customers in those areas will get a code for $20 off a future Amazon Restaurants order and you have the makings of a promotion nearly guaranteed to bring in new "foodie" customers. The fact that the one-hour food delivery is free for Amazon Restaurants members makes this an even stronger probability. 

"The only thing better than snapping up amazing deals on Prime Day is having your order arrive just minutes or hours after placing your order through Prime Now," said Stephenie Landry, worldwide vice president of Prime Now,l in the release. "Prime Day is all about rolling out the red carpet for Prime members, and we know customers love the amazing convenience of receiving their order in lightning-fast speeds."

Beginning today, and running through Tuesday, July 12, members who place their first Prime Now order with a special promo code get $10 off that order, and a code for $10 toward a purchase through Prime Now later this month. For Prime Now customers, two-hour delivery is free, but you'll pay $7.99 for delivery of your purchase in an hour, according to the release.

Here are some interesting tidbits from last year's Prime Day sales:

•    Fastest delivery of day: iRobot Roomba 595 pet vacuum cleaning robot delivered to Austin, Texas in 10 minutes and 23 seconds. 
•    Day's best-selling item:Amazon Fire TV Stick, followed by the Kindle e-reader and iRobot Roomba.
•    City with most orders placed: Manhattan came in No. 1, followed by Austin, with Baltimore in the No. 3 position for the day. 


Companies: Amazon



S.A. Whitehead
Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

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