Marketing

BJ’s kicking off super early Black Friday

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October 20, 2026

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BJ's Wholesale Club's Black Friday will take place super early this year, even before Halloween.

The wholesale club will kick off Black Friday deals starting Oct. 23, both in-store and online, according to a press release.

"For 42 years, BJ's has been offering members unbeatable savings on gifts for everyone on their holiday shopping list," Stephanie Reibling, executive vice president, chief merchandising officer, BJ's Wholesale Club, said int eh release. "Our Early Black Friday event is the perfect opportunity for families to get ahead of the holiday rush and save even more. We're excited to kick off the shopping season with assortment and value we know our members will love."