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John Hodgman on how to save bookstores

August 18, 2011 by James Bickers — Editor, Networld Alliance

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Comedian John Hodgman – one of the funniest people on the planet, if you ask me – was on The Daily Show the other night, discussing the demise of bookstores and how retailers can change their fortunes lest they end up on the Big Remainder Table in the Sky.

His first suggestion? Recreate the downloading experience, in the store. Get rid of the bookshelves and replace them with "beautiful, well-appointed downloading pods." Hmm ...

About James Bickers

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James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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