Lowe's debuts 'view in your space' AR experience

Lowe's debuts 'view in your space' AR experience

The latest AR mobile app experience lets customers view items in a home or yard space during the shopping journey.

Why Amazon may lose its influencer title in 2018

Why Amazon may lose its influencer title in 2018

While the ecommerce retailer won top shopping destination this past holiday season, and dozens of headlines related its innovations, Amazon is not immune to fail as industry watchers see more than a few weak spots in its influencer armor.

Lowe's hires on ex Amazon leader as digital officer

Vikram Singh, a former Amazon ecommerce leader, is now Lowe's first chief digital officer. Singh will accelerate the home improvement retailer's "digital evolution," according to a ZDNet report, and focus on integrating Lowe's digital efforts with supply chain and marketing....

Lowe’s Orchard Supply Hardware refreshes brand to drive better customer engagement

Lowe’s Orchard Supply Hardware refreshes brand to drive better customer engagement

The retailer is tapping a new creative platform developed by consultancy Persuasion Arts & Sciences to refresh the brand, build deeper engagement with customers and better connect with new customers.

Lowe's innovation leader talks mission, focus and strategy

Lowe's innovation leader talks mission, focus and strategy

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.

Lowe’s financial outlook bright, says analyst

Lowe's shares could spike by 20 percent this year thanks to earnings growth and margin improvement, according to a Reuters report. The prediction, from Barron's, notes home retailers, including Home Depot, are primed for big sales boosts due to a...

Lowes taps Michael McDermott as chief customer officer

Lowe's is promoting its chief merchandising officer into the role of chief customer officer, a new position in the company. Michael McDermott, who has served in the merchandising leadership role for two years, will now spearhead "creating experiences that best...

Lowe's RONA acquisition is a growth strategy move

Lowe's $2.4 billion acquisition of RONA, one of Canada's biggest home improvement retailers, is a growth strategy move, which will give Lowe's 529 store locations in the country. The deal, which finalized last week, will drive greater revenue and profit...

Home renovation design experience goes high tech at Lowe's

Home renovation design experience goes high tech at Lowe's

Lucky Lowe's shoppers in Seattle will be using Microsoft HoloLens for kitchen design efforts.

Warmer weather doesn't put a chill on Lowe's revenue

Warmer winter temps prove lucrative for at least one retailer.

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