News & Media From Bryan Pearson
How Target's in-store clinics are reinventing retail wellness
by Bryan Pearson — President, LoyaltyOne
Target's new in-store wellness sections, called Connected Health, enable shoppers to track personal health information on handheld devices.
read now
The Internet of Things to come: How Nespresso, Apple, Nest grind out predictability
by Bryan Pearson — President, LoyaltyOne
The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail…
read now
A beautiful find: How 2 grocers stock relevance through sustainability
by Bryan Pearson — President, LoyaltyOne
The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.
read now
Starbucks loyalty change brews anger, filters out value of experience
by Bryan Pearson — President, LoyaltyOne
The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other…
read now
As CVS converts Target pharmacies, data is key to health
by Bryan Pearson — President, LoyaltyOne
As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own brand, it has made it evident its reward program, ExtraCare, will…
read now
6 things every woman wishes retailers knew about her shopping basket
by Bryan Pearson — President, LoyaltyOne
These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.
read now
What Dollar Shave Club knows: Getting an edge on utility
by Bryan Pearson — President, LoyaltyOne
The Dollar Shave Club is one sharp example of how manufacturing supply chains are being disrupted. Yet its approach to winning market share is disarmingly…
read now
9 things to know about retail loyalty programs
by Bryan Pearson — President, LoyaltyOne
From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine…
read now
Zappos’ Santa Claus feat leaves big shoes to fill
by Bryan Pearson — President, LoyaltyOne
A recent act of kindness by Zappos has some wondering if it could spin its reputation for feel-good experiences into a marketing tool.
read now
Investing in loyalty: How a family-run chain may just upstage big brands
by Bryan Pearson — President, LoyaltyOne
Supermarket chain H-E-B’s plan to give workers a stake in the company hints at technological capabilities that enable retailers to better compensate their…
read now
Walmart inventory cuts – 5 ways to make room for the best shoppers
by Bryan Pearson — President, LoyaltyOne
Walmart’s recent attempt to reduce shelf stock has vendors concerned, but the greater consideration should be applied to shoppers. Walmart may be doing so, as…
read now
Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?
by Bryan Pearson — President, LoyaltyOne
Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship…
read now
REI, sales and cold turkey: How some brands live the mission, and some miss it
by Bryan Pearson — President, LoyaltyOne
REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for…
read now
Back-to-School: 4 ways retailers can cash in
by Bryan Pearson — President, LoyaltyOne
Retailers need to recognize the event of back-to-school shopping has changed. It’s no longer a mother-child outing shaped by retailers. Now students are…
read now
The new force at Old Navy: 4 loyalty Lessons from a retail revival
by Bryan Pearson — President, LoyaltyOne
Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.
read now
How grocers, food retailers can keep up with restaurants
by Bryan Pearson — President, LoyaltyOne
Grocery retailers, armed with unprecedented levels of insights and technology, have the opportunity to provide consumers with the experiences and products they…
read now
Uber, Nordstrom, Macy's take arms, and Armanis
by Bryan Pearson — President, LoyaltyOne
Living mannequins have their place, but few events translate to pure retail progress like a pair of Louboutins arriving by Uber, writes RCE blogger Bryan…
read now
What Macy’s, Neiman and Guess reveal about price wars
by Bryan Pearson — President, LoyaltyOne
The price of retail success will never be found on a tag. It will be registered with the emotions of the consumer as she leaves the store.
read now
Lululemon's ABC's of marketing
by Bryan Pearson — President, LoyaltyOne
While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear chain has applied much imagination to its…
read now
Taking a closer look at AmEx's land of Plenti
by Bryan Pearson — President, LoyaltyOne
Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the…
read nowSubscribe
Get the latest news and resources from Retail Customer Experience.
Recent Posts
