News & Media From Bryan Pearson
Making a 'lovemark': How Coke and Burberry derive devotion digitally
by Bryan Pearson — President, LoyaltyOne
If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through…
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From stock options to oranges: Whole Foods Rewards is a natural for growth
by Bryan Pearson — President, LoyaltyOne
Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with…
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Five innovative Barcelona retailers creating muy bueno customer experiences
by Bryan Pearson — President, LoyaltyOne
When most people think of Barcelona, the first features that come to mind are its unusual architecture, rich history and Catalan cuisine. But the area is also…
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Four ways to take advantage of Target Canada's loss
by Bryan Pearson — President, LoyaltyOne
There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot…
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A retail marketing wish list, from wise men to golden rings
by Bryan Pearson — President, LoyaltyOne
Who knows? Someone may be watching.
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How to align your loyalty program with your company's charitable works
by Bryan Pearson — President, LoyaltyOne
It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.
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The key piece missing from Apple Pay
by Bryan Pearson — President, LoyaltyOne
Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.
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Gamifying your loyalty program: Five tips for a good hand
by Bryan Pearson — President, LoyaltyOne
Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness…
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Inside the new Kohl's Yes2You reward program
by Bryan Pearson — President, LoyaltyOne
Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based…
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Macy's omnichannel strategy: Moving engagement as well as sweaters
by Bryan Pearson — President, LoyaltyOne
Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more…
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Understanding the lifetime value of a loyal customer
by Bryan Pearson — President, LoyaltyOne
It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they…
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Walmart's web efforts leave much in store
by Bryan Pearson — President, LoyaltyOne
Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is…
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Maslow's hierarchy of needs and the psychology of loyalty programs
by Bryan Pearson — President, LoyaltyOne
Psychology 101 meets loyalty marketing.
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Kimpton Karma brings big data full-circle
by Bryan Pearson — President, LoyaltyOne
The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the…
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L'Oreal app holds a mirror to consumer insights
by Bryan Pearson — President, LoyaltyOne
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…
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Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
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Whole Foods’ paycheck may hinge on prices
by Bryan Pearson — President, LoyaltyOne
People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.
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How data design can take the pain out of purchases
by Bryan Pearson — President, LoyaltyOne
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
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Why loyalty tiers no longer rank
by Bryan Pearson — President, LoyaltyOne
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.
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Loyalty limelight: Lancôme Elite Rewards
by Bryan Pearson — President, LoyaltyOne
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…
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