A boutique approach to loyalty, in four steps

by Bryan Pearson — President, LoyaltyOne

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals.

Tipping points in an economy of one

by Bryan Pearson — President, LoyaltyOne

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining…

Loyalty limelight: Vail Resorts' smart passes lead to peak engagement

by Bryan Pearson — President, LoyaltyOne

In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check tickets at airlifts. The single- and…

Four differences between U.S. and European loyalty programs

by Bryan Pearson — President, LoyaltyOne

My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples.

For beloved brands like Ikea and Amazon, simplicity is in the details

by Bryan Pearson — President, LoyaltyOne

You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and…

MyLowe's smartphone app a DIY tool for loyalty

by Bryan Pearson — President, LoyaltyOne

Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project.

Transparency as a service requires role of the consumer

by Bryan Pearson — President, LoyaltyOne

If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service.

Turning a frown upside-down: How negative WOM can help your brand

by Bryan Pearson — President, LoyaltyOne

Netflix uncovers clue to customer preferences

by Bryan Pearson — President, LoyaltyOne

Call it the case of the mysterious movie preferences.

Loyalty, rewards and the test of time

by Bryan Pearson — President, LoyaltyOne

When it comes to measuring their program effectiveness, loyalty marketers tend to rely on what I like to call the big EAR: earnings, activation and redemption…

At Best Buy, the best customer experiences come from employee buy-in

by Bryan Pearson — President, LoyaltyOne

Ask any consumer about his or her best buying experience, and you’ll hear it did not simply involve a product purchase, but an entire brand encounter. This is…

French made: Tax on personal data could cause dust up

by Bryan Pearson — President, LoyaltyOne

If there is one thing the French government is not laissez-faire about these days, it is taxes. But its recent proposal to attach tariffs to personal…

The best perk of all: Fairness

by Bryan Pearson — President, LoyaltyOne

I remember, in the near past, when getting a safe in your hotel room was considered a perk that many of us didn’t even use. Today, that little extra costs a…

The iPhone 5: Our best bet for clipping and saving trust?

by Bryan Pearson — President, LoyaltyOne

Of the many features the newly released iPhone 5 can offer, one of the most compelling for the consumer is this: It eliminates the clip-and-save.

His master's voice is in a tablet

by Bryan Pearson — President, LoyaltyOne

I regularly get questions from smaller businesses on how to "take the leap" to customer commitment when they don't even have the scale and budget to invest in…

Loyalty means never having to say, "Eat that second doughnut"

by Bryan Pearson — President, LoyaltyOne

Smart marketers know that the key to winning customer loyalty is through using personal data in a way that benefits both the company and the consumer.

Microsoft's new technology could be a mood lifter

by Bryan Pearson — President, LoyaltyOne

If there is one thing I have learned during my years in marketing, it is that it's a lot easier to engage a happy person than an angry one.

Social relevance as more than a pet project

by Bryan Pearson — President, LoyaltyOne

Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration to…

To send or not to send that email? Here is the answer.

by Bryan Pearson — President, LoyaltyOne

When it comes to consumer tolerance, there is a very fine line between email acceptance and inbox madness. At what point do your digital communications cross…

Staying on your customer's friends list

by Bryan Pearson — President, LoyaltyOne

Many of us strive to be No. 1, but when it comes to social circles, the first task is to make it into the 150.