News & Media From Doug Fleener
Consistency and avoiding Whac-A-Mole
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
An important attribute of a leader is consistency. Without it, employees are left to wonder what is and isn't acceptable. This also takes focus and energy away…
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5 ways to improve your hiring
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Doug Fleener, former director of retail for Bose Corporation, lists five ways to improve retail hiring practices.
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The two types of retail leaders
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
What did your employees personally focus on yesterday to accelerate sales growth? Does each employee know what his or her next level of performance is?
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Teach, coach, and ride
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
The faster employees apply what they learn, and receive additional feedback, the faster they learn the skill and benefit from it.
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Is it time to draw a line in the sand for your underperformers?
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
The first time there is an issue with a retail employee, it needs to be addressed. If it happens again, you have a problem with the employee. If it continues…
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Fueling the fire: Motivating your staff over the next week
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Take a lesson from the 'age of rail' to keep your stores humming through this last week of holiday shopping.
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Don't inadvertently uninspire your employees
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Building up your store associates is critical, but so too is not tearing them down.
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Learning from an amazing sales experience
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
What makes a great retail salesperson? Sometimes it's what you'd least expect.
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The four different types of specialty retail associates
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
How your employees can gawk, stalk, talk or rock the retail sales experience.
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Four tips for leading lasting change that leads to higher sales
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.
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How to be a more prescriptive retail manager
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Every performance development plan needs to contain both a diagnostic and prescriptive element.
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How to add additional value to your products
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
How retail associates handle and present products to customers adds to, or reduces, the perceived value.
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How to create a drama-free store
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Staff drama can have a negative impact on morale, the customer experience, and sales results. Unfortunately, retail is essentially a petri dish for drama. Lots…
read nowThe myth of motivation in retail and the customer experience
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Years ago I had an incredibly talented retail associate working for me. He was smart, charming, a fast learner, and one of the best salespeople I ever met.
read nowMore than a lost sale
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
During a store visit I got a chance to talk with a young woman I consider an excellent sales person. She delivered very engaging experiences and seemed focused…
read nowYour staff inventory and 2014 development goals
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Hello again and Happy New Year!
read nowSelling what's in stock. Or not.
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
A salesperson recently asked me if selling only what's in stock is good service. When I asked for details, she elaborated.
read nowA brainstorming tool to use with your staff
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Your employees are a tremendous source of information and insight. They can share how to deliver a better customer experience, or how to sell more. They might…
read nowShowing your appreciation (or not)
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
As leaders we sometimes do things that, entirely unbeknownst to us, have a negative impact on our staff. One example of that is how we come back into the store…
read nowBusting the myths of specialty retail
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
We achieve what we believe. Sometimes that serves us well, and sometimes that holds us back. Here are some of the myths that create barriers to success in…
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